The 2025 Aji Advantage Conference [live and in-person]
2025-06-05 09:00 - 2025-06-06 19:00 (America/Los_Angeles)
The Aji Advantage Conference enables ambitious businesspeople to accumulate IR#4 Strategic Knowledge, increase their competitive capabilities and advantages, and build their Networks of Capabilities to double productivity, value, and income, and increase enterprise value.

At this year’s conference, we will deepen our capacity to think about and design practices for building wealth and accumulating power using “balance sheet thinking”.

Please join us at

The 2025 Aji Advantage Conference

In Tempe, Arizona

A live and in-person event for Aji Advantage students and their guests.

Exploiting Aji’s “Balance Sheet Thinking”

To Accumulate Power

And Double Productivity, Value and Income

Please register now.

View complete details and registration options

Please join us at…

The Aji Networks of Capabilities Meeting | June 17
2025-06-17 09:00 - 11:00
The Aji “Networks of Capabilities” meeting is for current aji.com subscribers and their guests. Each month, we focus on increasing businesspeople’s sales, design, and leadership capabilities so that they can build their strategic Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

Establishing Superior Identities of

Trustworthiness, Value, Authority, Leadership and Dignity

Tuesday, June 17, 2025 | 9:00 – 11:00 am PT | via Zoom

with Greg Scharnagl, CEO of The Aji Advantage

Please RSVP by noon PT on Friday, June 13.

RSVP Here

The Networks of Capabilities meetings focus on increasing businesspeople’s Sales, Design, and Leadership Capabilities so that they can build IR#4 Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

This is Part #6 of The Aji Source Fundamental Strategy. It is a strategic focus and “Source of Power” businesspeople use to double their productivity, value and income.

IR#4’s NWC are a new strategic and competitive practice that is made possible by the existence of computers and the internet.

They are twice as competitive as IR#3’s Networks of Convenience.

Invite people who share your purpose to earn a living or become rich to take care of your families.

To invite people in your Network to participate in the meeting with you, please send them this link:

https://www.aji.com/event/the-aji-networks-of-capabilities-meeting-june-17

We will send an email to participants on Monday, June 16, with a link for joining the meeting.

If you have any questions, please email greg@theajiadvantage.com.

We look forward to helping you and your Networks fulfill your financial, career and business intentions.

The Aji Networks of Capabilities Meeting | July 15
2025-07-15 09:00 - 11:00
The Aji “Networks of Capabilities” meeting is for current aji.com subscribers and their guests. Each month, we focus on increasing businesspeople’s sales, design, and leadership capabilities so that they can build their strategic Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

Thinking and Acting with

The Principle of Marginal Utilities

​To Double Productivity, Value and Income

Tuesday, July 15, 2025 | 9:00 – 11:00 am PT | via Zoom

with Greg Scharnagl, CEO of The Aji Advantage

Please RSVP by noon PT on Friday, July 11.

RSVP Here

The Networks of Capabilities meetings focus on increasing businesspeople’s Sales, Design, and Leadership Capabilities so that they can build IR#4 Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

This is Part #6 of The Aji Source Fundamental Strategy. It is a strategic focus and “Source of Power” businesspeople use to double their productivity, value and income.

IR#4’s NWC are a new strategic and competitive practice that is made possible by the existence of computers and the internet.

They are twice as competitive as IR#3’s Networks of Convenience.

The Principle of Marginal Utility explains one of the most important, fundamental biological mechanisms that is always in operation when people think about value.

To fulfill ambitions to double productivity, value and income and to produce and maintain top 1% annual incomes between $400k and $4m, all thought and action performed by ambitious businesspeople must be coherent with its operations.

Since common value — or common offers, which by definition lack “marginal utility” — triggers indifference and causes “pricing”, which results in bottom 99% annual incomes,

… knowledge of the principle is strategically essential for ambitious businesspeople who seek to earn top 1% annual incomes.

The principle guarantees that businesspeople who are unaware of its existence, or who do not respect it by accumulating fundamental knowledge needed to produce a steady stream of new offers, practices, narratives and strategies with marginal utilities,

… will fail to fulfill their intentions to earn, save and invest enough money to survive, be free and live a good life throughout 40 years of adulthood and 25+ years of old age.

At this meeting we will review the descriptions, meanings, relevance, value and purposes of The Principle of Marginal Utility and how using it is effective and strategic for generating value, producing competitive advantages and increasing your income.

We will break into groups where you can use these distinctions to deconstruct and assess your offers, practices, narratives and strategies, and begin to speculate and design new marginal utilities to enable you and your networks to execute The Aji Source Fundamental Strategy and double your productivity, value and incomes.

Please invite and host your networks of capabilities so that you can design new offers, practices, narratives and strategies with them to fulfill your 2025 ambitions.

Invite people who share your purpose to earn a living or become rich to take care of your families.

To invite people in your Network to participate in the meeting with you, please send them this link:

https://www.aji.com/event/the-aji-networks-of-capabilities-meeting-july-15

We will send an email to participants on Monday, July 14, with a link for joining the meeting.

If you have any questions, please email greg@theajiadvantage.com.

We look forward to helping you and your Networks fulfill your financial, career and business intentions.

The Aji Networks of Capabilities Meeting | August 19
2025-08-19 09:00 - 11:00
The Aji “Networks of Capabilities” meeting is for current aji.com subscribers and their guests. Each month, we focus on increasing businesspeople’s sales, design, and leadership capabilities so that they can build their strategic Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

Top 1% Leadership for Beginners

Tuesday, August 19, 2025 | 9:00 – 11:00 am PT | via Zoom

with Greg Scharnagl, CEO of The Aji Advantage

Please RSVP by noon PT on Friday, August 15.

RSVP Here

The Networks of Capabilities meetings focus on increasing businesspeople’s Sales, Design, and Leadership Capabilities so that they can build IR#4 Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

This is Part #6 of The Aji Source Fundamental Strategy. It is a strategic focus and “Source of Power” businesspeople use to double their productivity, value and income.

IR#4’s NWC are a new strategic and competitive practice that is made possible by the existence of computers and the internet.

They are twice as competitive as IR#3’s Networks of Convenience.

Invite people who share your purpose to earn a living or become rich to take care of your families.

To invite people in your Network to participate in the meeting with you, please send them this link:

https://www.aji.com/event/the-aji-networks-of-capabilities-meeting-august-19

We will send an email to participants on Monday, August 18, with a link for joining the meeting.

If you have any questions, please email greg@theajiadvantage.com.

We look forward to helping you and your Networks fulfill your financial, career and business intentions.

The Aji Networks of Capabilities Meeting | September 16
2025-09-16 09:00 - 11:00
The Aji “Networks of Capabilities” meeting is for current aji.com subscribers and their guests. Each month, we focus on increasing businesspeople’s sales, design, and leadership capabilities so that they can build their strategic Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

Top 1% Leadership for Beginners, Part 2

Tuesday, September 16, 2025 | 9:00 – 11:00 am PT | via Zoom

with Greg Scharnagl, CEO of The Aji Advantage

Please RSVP by noon PT on Friday, September 12.

RSVP Here

The Networks of Capabilities meetings focus on increasing businesspeople’s Sales, Design, and Leadership Capabilities so that they can build IR#4 Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

This is Part #6 of The Aji Source Fundamental Strategy. It is a strategic focus and “Source of Power” businesspeople use to double their productivity, value and income.

IR#4’s NWC are a new strategic and competitive practice that is made possible by the existence of computers and the internet.

They are twice as competitive as IR#3’s Networks of Convenience.

Invite people who share your purpose to earn a living or become rich to take care of your families.

To invite people in your Network to participate in the meeting with you, please send them this link:

https://www.aji.com/event/the-aji-networks-of-capabilities-meeting-september-12

We will send an email to participants on Monday, September 15, with a link for joining the meeting.

If you have any questions, please email greg@theajiadvantage.com.

We look forward to helping you and your Networks fulfill your financial, career and business intentions.

The Aji Networks of Capabilities Meeting | October 2
2025-10-02 09:00 - 11:00
The Aji “Networks of Capabilities” meeting is for current aji.com subscribers and their guests. Each month, we focus on increasing businesspeople’s sales, design, and leadership capabilities so that they can build their strategic Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

Narratives are the Senior Business Skill

Thursday, October 2, 2025 | 9:00 – 11:00 am PT | via Zoom

with Greg Scharnagl, CEO of The Aji Advantage

Please RSVP by noon PT on Friday, September 26.

RSVP Here

The Networks of Capabilities meetings focus on increasing businesspeople’s Sales, Design, and Leadership Capabilities so that they can build IR#4 Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

This is Part #6 of The Aji Source Fundamental Strategy. It is a strategic focus and “Source of Power” businesspeople use to double their productivity, value and income.

IR#4’s NWC are a new strategic and competitive practice that is made possible by the existence of computers and the internet.

They are twice as competitive as IR#3’s Networks of Convenience.

Invite people who share your purpose to earn a living or become rich to take care of your families.

To invite people in your Network to participate in the meeting with you, please send them this link:

https://www.aji.com/event/the-aji-networks-of-capabilities-meeting-october-2

We will send an email to participants on Wednesday, October 1, with a link for joining the meeting.

If you have any questions, please email greg@theajiadvantage.com.

We look forward to helping you and your Networks fulfill your financial, career and business intentions.

Producing Competitive Advantages and Top 1% Income and Enterprise Value by Designing, Crafting and Speaking Business Narratives
2025-10-23 09:00 - 2025-10-24 18:00
An Aji Intention Fulfillment Program Conference

Please join us for

Producing Competitive Advantages And Top 1% Income and Enterprise Value By Designing, Crafting and Speaking Business Narratives

An Aji IFP Conference in Southern California

For Aji Students and Their Guests

October 23 & 24, 2025

Student Registration

Guest Registration

Narratives are the senior skill in business to produce superior value, competitive advantages, and top 1% incomes and enterprise value.

Ambitious businesspeople able to generate top 1% annual incomes gain their competitive advantages, value, networks, autonomy, accomplishments, identities, leadership roles and business organizations from the effective, strategic and competitive business narratives they know, design, craft, speak and execute.

Business narratives are stories we tell about business concerns, situations, capabilities and strategies.

All business practices – i.e. sales, marketing, innovation, management, leadership, producing competitive advantages, increasing enterprise value – are acted out inside the business narratives businesspeople tell themselves and others.

All offers, commitments, requests, assessments, promises and facts are mini-narratives made in the context of larger ones.

To the extent businesspeople’s narratives are common or mediocre so, too, will be their offers, practices, narratives, strategies and incomes.

Join us to learn and further develop uncommon strategic knowledge of the fundamental nature, structure and organization of Business Narratives,

… and how to think and act with it to design, craft and speak narratives that are fresh, new, highly valued and scarce relative to demand

… to double your productivity, value and income, and produce and maintain top 1% incomes.

Narratives are the fundamental practice we as human beings use to cope with our environments so we can survive, be free and live good lives.

Common narratives are cultural common sense.

They are the narratives, explanations and stories about life, and how to cope with it, we hear every day.

They are how we know how to drive or shop in grocery stores.

They are how we know how to “function” in the marketplace by working hard, keeping busy, relying on our common sense, and being determined to get the job, task, project, assignment or procedure done.

Common business narratives are cultural common sense about business.

They trigger common explanations and actions.

They are the “obvious” truths about business and the marketplace everyone accepts as true and takes for granted.

They enable people to produce common offers, practices and strategies.

They are guaranteed to trigger indifference to value, pricing and bottom 99% annual incomes.

Only uncommon business narratives that are also:

Scarce relative to demand

Strategic

Superior

… compel or force customers, employers, employees and colleagues to assess value and increase their willingness to lower costs and pay a premium.

At the October Conference, we will work on:

The fundamental components in every narrative

… so that your business narratives – sales narratives, leadership narratives, operations narratives, etc. – will be whole, complete, low cost to listen to and compel people to act

The two fundamental types of narratives so that every business narrative you design, craft and speak

… is organized and produces effective, strategic and competitive action – identities of trust and value, commitments to cooperate, coordinate and transact

The five fundamental linguistic practices people always must use to make sense of a new offer, practice, commitment, situation and strategy,

… which enables businesspeople to build trust, and have people be willing to act quickly and pay premiums when being made new offers

The 13 fundamental business narratives

… that are essential for ambitions businesspeople to constitute powerful interpretations, declarations and commitments needed to produce competitive advantages, double productivity, value and income, produce top 1% incomes, and fulfill financial, career and business intentions

As you develop and increase your competitive capabilities with business narratives, at the conference you will have the opportunity begin to design and execute 90-day projects where you can exploit this strategic knowledge.

… to build your Networks of Capabilities, increase your autonomies, produce highly valued accomplishments, establish superior identities of trustworthiness, value, authority, leadership and dignity, build powerful business organizations, and anticipate future threats, obligations and opportunities.

Student Registration

Guest Registration

Tuition:

$3,500 for Aji IFP students

$4,100 for Guests

Tuition includes a $500 non-refundable deposit.

* No refunds will be given for cancellations made after September 15, 2025.

Dates & Times:

Thursday, October 23, 2025

9:00 a.m. – Approximately 6:00 p.m.

Friday, October 24, 2025

9:00 a.m. – Approximately 6:00 p.m.

Location:

The Westin South Coast Plaza

Costa Mesa, CA 92626

Hotel Rooms:

The Westin South Coast Plaza [reservation link]

* Be sure to select the dates for your travel

If you have any questions or need help with your reservation, please contact Deedee Servin, Group Housing Coordinator, at 714-662-6690 or email deedee.servin@westin.com.

Dress:

Dress for the conference is business casual.

Meals:

Continental breakfast will be available each morning at 8:30 a.m.

Lunch is provided each day.

Both are included in the tuition.

The Aji Networks of Capabilities Meeting | November 4
2025-11-04 09:00 - 11:00
The Aji “Networks of Capabilities” meeting is for current aji.com subscribers and their guests. Each month, we focus on increasing businesspeople’s sales, design, and leadership capabilities so that they can build their strategic Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

Ethics of Power

Tuesday, November 4, 2025 | 9:00 – 11:00 am PT | via Zoom

with Greg Scharnagl, CEO of The Aji Advantage

Please RSVP by noon PT on Friday, October 31.

RSVP Here

The Networks of Capabilities meetings focus on increasing businesspeople’s Sales, Design, and Leadership Capabilities so that they can build IR#4 Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

This is Part #6 of The Aji Source Fundamental Strategy. It is a strategic focus and “Source of Power” businesspeople use to double their productivity, value and income.

IR#4’s NWC are a new strategic and competitive practice that is made possible by the existence of computers and the internet.

They are twice as competitive as IR#3’s Networks of Convenience.

Invite people who share your purpose to earn a living or become rich to take care of your families.

To invite people in your Network to participate in the meeting with you, please send them this link:

https://www.aji.com/event/the-aji-networks-of-capabilities-meeting-november-4

“Ethics” are standards of conduct based in a standard of values,

e.g., moral, safety, financial and medical ethics that enable people to live a good life.

“Ethics of Power” are ways of thinking and acting in the marketplace, or in IR#4’s competitive situations, that increase businesspeople’s competitive capabilities and advantages.

Aji uses about 50 different Ethics of Power, which you can find on aji.com, such as:

1. Use new Aji dominant strategies such as The Aji Source Fundamental Strategy and the four fundamental tactics: offers, practices, business narratives and strategies.

2. Design and execute offers whose marginal utilities are highly valued and scarce.

3. Learn competitively all day using recursion, recurrence and reciprocation.

4. Always move first, fast and persistently to produce steady streams of OPNS needed to make money in competitive situations, instead of thinking about it or waiting to feel comfortable.

IR#3’s ethics of power, or those invented before 1980 that worked with single-purpose tools, or before computers were first sold, such as “working hard” while relying on common sense to complete tasks and make incremental improvements by executing processes and procedures,

… are now common, uncompetitive and define mediocrity in IR#4.

IR#4 and IR#5 Ethics of Power are tactical, strategic and competitive, and always increase competitive capabilities and advantages.

At the start of the meeting I will review the “First Six Fundamental Ethics of Power” and develop everyone’s capacity to think and act with them to produce competitive advantages and double productivity, value and income.

We will then break into groups where you can begin to think, speculate and design with others specifically how to use these distinctions to produce competitive advantages for yourself and your networks.

Please invite and host your networks of capabilities so that you can design new specific ethics of power to fulfill your intentions for 2026.

We will send an email to participants on Monday, November 3, with a link for joining the meeting.

If you have any questions, please email greg@theajiadvantage.com.

We look forward to helping you and your Networks fulfill your financial, career and business intentions.

The Aji Networks of Capabilities Meeting | December 2
2025-12-02 09:00 - 11:00
The Aji “Networks of Capabilities” meeting is for current aji.com subscribers and their guests. Each month, we focus on increasing businesspeople’s sales, design, and leadership capabilities so that they can build their strategic Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

The Aji Networks of Capabilities Meeting

Tuesday, December 2, 2025 | 9:00 – 11:00 am PT | via Zoom

with Greg Scharnagl, CEO of The Aji Advantage

Please RSVP by noon PT on Friday, November 28.

RSVP Here

The Networks of Capabilities meetings focus on increasing businesspeople’s Sales, Design, and Leadership Capabilities so that they can build IR#4 Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

This is Part #6 of The Aji Source Fundamental Strategy. It is a strategic focus and “Source of Power” businesspeople use to double their productivity, value and income.

IR#4’s NWC are a new strategic and competitive practice that is made possible by the existence of computers and the internet.

They are twice as competitive as IR#3’s Networks of Convenience.

Invite people who share your purpose to earn a living or become rich to take care of your families.

To invite people in your Network to participate in the meeting with you, please send them this link:

https://www.aji.com/event/the-aji-networks-of-capabilities-meeting-december-2

We will send an email to participants on Monday, December 1, with a link for joining the meeting.

If you have any questions, please email greg@theajiadvantage.com.

We look forward to helping you and your Networks fulfill your financial, career and business intentions.

The Aji Networks of Capabilities Meeting | January 20
2026-01-20 09:00 - 11:00
The Aji “Networks of Capabilities” meeting is for current aji.com subscribers and their guests. Each month, we focus on increasing businesspeople’s sales, design, and leadership capabilities so that they can build their strategic Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

Why and How to Design an Aji Ambition

Tuesday, January 20, 2026 | 9:00 – 11:00 am PT | via Zoom

with Greg Scharnagl, CEO of The Aji Advantage

Please RSVP by noon PT on Friday, January 16.

RSVP Here

The Networks of Capabilities meetings focus on increasing businesspeople’s Sales, Design, and Leadership Capabilities so that they can build IR#4 Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

This is Part #6 of The Aji Source Fundamental Strategy. It is a strategic focus and “Source of Power” businesspeople use to double their productivity, value and income.

IR#4’s NWC are a new strategic and competitive practice that is made possible by the existence of computers and the internet.

They are twice as competitive as IR#3’s Networks of Convenience.

An Aji Ambition mobilizes, re-orients how you are being, helps you design new intentions, and creates completely new strategic and competitive skills.

Designing your Aji Ambition is the very first action required to double your productivity, value and income.

If you are a business owner, executive or manager, having your employees design their Aji Ambitions puts an end to their resignation and creates interest in learning, enthusiasm for work and passion for the future.

Businesspeople who design Aji Ambitions begin to act freely and without apology as responsible, dignified adults, spouses and parents.

They are serious about keeping their marriage vows and commitments to parent their children, and living with dignity in the marketplace.

They do what they see is right and what is best for their family and find it deeply satisfying.

They are equally serious about earning and saving enough money to qualify as earning a living in The Fourth Industrial Revolution (IR#4).

Please join us to constitute your 2026 ambitions and strategic intentions!

In the meeting, we will talk about the meaning, relevance, value, and purposes of constituting your ambition so that you can provide food, housing, medical care, and transportation for yourself and your spouse during 25+ years of old age.

We’ll also discuss how aji.com can help you fulfill your financial, career, and business intentions.

We will break into groups where you can think, reflect and constitute strategic commitments, directions and focuses for the upcoming year’s work for your role, career or business, and produce competitive advantages, superior value and top 1% annual incomes throughout the year to fulfill your financial, career, and business intentions for 2026.

Please invite and host your Networks of Capabilities so that you can design your ambitions with them to fulfill all of your 2026 intentions.

Invite people who share your purpose to earn a living or become rich to take care of your families.

To invite people in your Network to participate in the meeting with you, please send them this link:

https://www.aji.com/event/the-aji-networks-of-capabilities-meeting-january-20

We will send an email to participants on Monday, January 19, with a link for joining the meeting.

If you have any questions, please email greg@theajiadvantage.com.

We look forward to helping you and your Networks fulfill your financial, career and business intentions.

Building Powerful Business Organizations Using and Exploiting Leadership and Capital Structures to Produce Top 1% Incomes and Enterprise Value
2026-01-29 09:00 - 2026-01-30 18:00
An Aji Intention Fulfillment Program Conference

Please join us for

Building Powerful Business OrganizationsUsing and Exploiting Capital Structures and LeadershipTo Produce Top 1% Incomes and Enterprise Value

An Aji Advantage Conference in Southern California

For Aji Students and Their Guests

January 29 & 30, 2026

Please register by January 5, 2026.

Student Registration

Guest Registration

Business organizations are one of the primary sources, forms and ways of accumulating power that ambitious businesspeople use to exponentially increase their autonomies, accomplishments, identities and leadership, and double their productivity, value and income.

Ambitious businesspeople’s skills at noticing, observing and assessing organizations determine their “space of possibilities” for producing new, more effective ones.

Business organizations are arrangements of people who produce and use “capital structures” together for the sake of fulfilling their financial, career and business intentions.

More effective organizations enable individuals and groups to arrange, acquire and exploit capital structures to produce fresh, new, highly valued, scarce relative to demand, and increasingly competitive offers, commitments and practices.

Therefore, learning these three skills – to (1) notice, (2) observe and (3) assess organizations – is essential.

These three skills, in turn, enable three more essential skills – to (4) design, (5) prepare and (6) act to organize offers, commitments and practices into superior arrangements.

Join us to learn or further develop your skill at noticing, observing and assessing the fundamental properties of Business Organizations

… to increase your competitive capabilities for designing, preparing and leading

… to produce competitive advantages for you, your organization and your business,

… and to double productivity, value and incomes, and produce and maintain top 1% incomes.

To build and use organizations of offers, commitments and practices effectively, strategically and competitively to double productivity, value and income, and produce and maintain top 1% incomes, requires superior knowledge to notice, observe, assess, design, prepare and act in the domain of organization.

Common knowledge of offers, commitments and practices – such as completing tasks, jobs, and procedures, which is known as task orientation – produces weak organizations that thwart intentions to perform in the top 1%.

Only superior fundamental knowledge of organizations, capital structures and leadership enables ambitious businesspeople to think and act effectively to exploit enormous opportunities – produced by competitors, technology, demographics, economics and politics – to generate a steady stream of fresh, new, highly valued and scarce commitments, offers, practices, narratives and strategies.

Come learn or deepen your knowledge of fundamental and strategic distinctions and practices for designing organizations, acquiring and exploiting capital structures, and making and fulfilling uncommon leadership offers,

… and bring members of your network – your colleagues, employers, employees and customers – whose design and execution skills, if improved,

… can help all of you fulfill your ultimate ambitions, strategic objectives and tactical focuses.

Holding highly compensated leadership roles and building powerful business organizations are Parts #10 and #11 of The Aji Source Fundamental Strategy.

At the January Conference, we will focus on these parts of The Strategy while building everyone’s capacity to think and act with The Strategy as a whole,

… so that you can invent, refine and augment your specific strategies for producing competitive advantages with your leadership and organizations to execute your business mission and fulfill your personal ambitions.

The work we do will include:

Building and further developing distinctions for noticing, observing and assessing organizations, their capital structures – human capital, capital equipment, capital inventories, operating capital and financial capital – and the fundamental components of leadership offers,

… so that you can easily deconstruct your and your competitors’ organizations – offers, commitments, practices and capital structures – and assess what is missing, weak, flawed, incomplete and common to increase the value of your organizations.

Learning and deepening your knowledge of the two essential components of every leadership offer – interpretations and requests –

… so that you can deconstruct, assess, and design uncommon leadership offers that are fresh, new, highly valued and scarce relative to demand.

Designing fresh, new, highly valued offers, commitments and practices for you and your Networks of Capabilities, organizations and business to execute

… to double productivity, value and income, and produce and maintain top 1% incomes.

We will use this strategic knowledge to work on the fundamental practices that in Aji we revisit at the start of each calendar year, which include:

Constituting and refining your business plans

… to have every offer, practice, narrative and strategy of your organizations and business strategically aligned to produce increased speed, competitive capabilities and seduction to increase revenues and profits, and reduce costs.

Specifying new, and improving already declared, strategic projects

… to build your Networks of Capabilities, increase your autonomies, produce highly valued accomplishments, establish superior identities of trustworthiness, value, authority, leadership and dignity, build powerful business organizations, and anticipate future threats, obligations and opportunities.

Student Registration

Guest Registration

Tuition:

$3,500 for Aji IFP students

$4,100 for Guests

Tuition includes a $500 non-refundable deposit.

* No refunds will be given for cancellations made after December 15, 2025.

Dates & Times:

Thursday, January 29, 2026

9:00 a.m. – Approximately 6:00 p.m.

Friday, January 30, 2026

9:00 a.m. – Approximately 6:00 p.m.

Location:

The Westin South Coast Plaza

Costa Mesa, CA 92626

Hotel Rooms:

The Westin South Coast Plaza [reservation link]

* Be sure to select the dates for your travel.

If you have any questions or need help with your reservation, please contact Deedee Servin, Group Housing Coordinator, at 714-662-6690 or email deedee.servin@westin.com.

Dress:

Dress for the conference is business casual.

Meals:

Continental breakfast will be available each morning at 8:30 a.m.

Lunch is provided each day.

Both are included in the tuition.

The Aji Networks of Capabilities Meeting | February 17
2026-02-17 09:00 - 11:00
The Aji “Networks of Capabilities” meeting is for current aji.com subscribers and their guests. Each month, we focus on increasing businesspeople’s sales, design, and leadership capabilities so that they can build their strategic Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

Designing Valuable Offers

Tuesday, February 17, 2026 | 9:00 – 11:00 am PT | via Zoom

with Greg Scharnagl, CEO of The Aji Advantage

Please RSVP by noon PT on Friday, February 13.

RSVP Here

The Networks of Capabilities meetings focus on increasing businesspeople’s Sales, Design, and Leadership Capabilities so that they can build IR#4 Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

This is Part #6 of The Aji Source Fundamental Strategy. It is a strategic focus and “Source of Power” businesspeople use to double their productivity, value and income.

IR#4’s NWC are a new strategic and competitive practice that is made possible by the existence of computers and the internet.

They are twice as competitive as IR#3’s Networks of Convenience.

Offers are fundamental to human life and society. Without them, people cannot coordinate action with others to accumulate sufficient power to survive, adapt, or live a good life. Designing, making and accepting them enables people to care for their concerns better than they could otherwise.

When businesspeople’s offers are meaningful, relevant, valuable and powerful, people want to accept them with offers of their own. This makes coordinating actions and commitments to take satisfactory care of concerns as a family, network, business, team, or community possible.

When businesspeople – business owners, managers, executives, employees, customers, and vendors – realize the essential nature of offers for accumulating power and fulfilling ambitions,

… they design their offers to be fresh, new, highly valued and scarce relative to demand,

… and seek out people who make meaningful or powerful offers of help in return.

They understand the power of exchanging offers of help to build Networks of Capabilities.

Please join us to build your competitive capabilities to design, make, fulfill and accept meaningful and powerful offers.

Invite people who share your purpose to earn a living or become rich to take care of your families.

To invite people in your Network to participate in the meeting with you, please send them this link:

https://www.aji.com/event/the-aji-networks-of-capabilities-meeting-february-17

We will send an email to participants on Monday, February 16, with a link for joining the meeting.

If you have any questions, please email greg@theajiadvantage.com.

We look forward to helping you and your Networks fulfill your financial, career and business intentions.

The Aji Networks of Capabilities Meeting | March 17
2026-03-17 09:00 - 11:00
The Aji “Networks of Capabilities” meeting is for current aji.com subscribers and their guests. Each month, we focus on increasing businesspeople’s sales, design, and leadership capabilities so that they can build their strategic Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

Thinking and Acting With

The Aji Source Fundamental Strategy

Tuesday, March 17, 2026 | 9:00 – 11:00 am PT | via Zoom

with Greg Scharnagl, CEO of The Aji Advantage

Please RSVP by noon PT on Friday, March 13.

RSVP Here

The Networks of Capabilities meetings focus on increasing businesspeople’s Sales, Design, and Leadership Capabilities so that they can build IR#4 Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

This is Part #6 of The Aji Source Fundamental Strategy. It is a strategic focus and “Source of Power” businesspeople use to double their productivity, value and income.

IR#4’s NWC are a new strategic and competitive practice that is made possible by the existence of computers and the internet.

They are twice as competitive as IR#3’s Networks of Convenience.

Invite people who share your purpose to earn a living or become rich to take care of your families.

To invite people in your Network to participate in the meeting with you, please send them this link:

https://www.aji.com/event/the-aji-networks-of-capabilities-meeting-march-17

We will send an email to participants on Monday, March 16, with a link for joining the meeting.

If you have any questions, please email greg@theajiadvantage.com.

We look forward to helping you and your Networks fulfill your financial, career and business intentions.

The Aji Networks of Capabilities Meeting | April 14
2026-04-14 09:00 - 11:00
The Aji “Networks of Capabilities” meeting is for current aji.com subscribers and their guests. Each month, we focus on increasing businesspeople’s sales, design, and leadership capabilities so that they can build their strategic Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

Making Money

5 Practices to Make Money

Directly and Literally

Tuesday, April 14, 2026 | 9:00 – 11:00 am PT | via Zoom

with Greg Scharnagl, CEO of The Aji Advantage

Please RSVP by noon PT on Friday, April 10.

RSVP Here

The Networks of Capabilities meetings focus on increasing businesspeople’s Sales, Design, and Leadership Capabilities so that they can build IR#4 Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

This is Part #6 of The Aji Source Fundamental Strategy. It is a strategic focus and “Source of Power” businesspeople use to double their productivity, value and income.

IR#4’s NWC are a new strategic and competitive practice that is made possible by the existence of computers and the internet.

They are twice as competitive as IR#3’s Networks of Convenience.

“Money” is the capacity to transact or offers people want badly enough to accept by paying the purchase price and accepting delivery. That’s all.

Money is not currency.

Currency is a substitute for money people or societies invent to increase marketplace efficiency, or to lower the costs of transacting.

Currency is used to enable transactions to occur when one person in a transaction has nothing the other person wants.

To the extent ambitious businesspeople confuse the artifact of currency with the human phenomenon of money,

… they cannot think and act effectively, or on purpose, to “make money”.

The only way to “make money” when people confuse the phenomenon with currency is to buy a printing press, which is illegal.

Unless ambitious businesspeople understand deeply that money is any capacity to transact — offers of help, practices, narratives and strategies — they cannot “make” it.

The fundamental and common forms of money are:

Gift giving

… such as fishermen giving fish or rides to people who help them repair their nets

Exchanging favors

… implies someone “values” favors enough to transact for them

… such as, “I’ll help you build your house if you’ll help me build mine later”.

Barter

… is exchanging one good or service for another

… such as, “I’ll give you one fish in exchange for two ears of corn.”

Trade

… is a circuit of at least three nodes for exchanging goods and services for other goods and services,

… such as a trader who travels to at least three different cities or ports exchanging goods and services he gets in one location at another.

Transactions using currency

… is exchanging a good or service for currency.

Please join us to build your competitive capabilities thinking and acting with the five fundamental forms of money.

In the meeting we will review the description, meanings, relevance, value and purposes of each of the five forms of money so that you can use them practically and pragmatically to build your Networks of Capabilities, increase your autonomies, produce highly valued accomplishments, establish identities of superior trustworthiness, value, authority, leadership and dignity, hold highly compensated leadership roles, build powerful business organizations and anticipate future threats, obligations and opportunities.

We will break into groups where you can learn, practice and use these distinctions to invent and design your offers, practices, narratives and strategies to fulfill your business mission and personal ambitions.

Invite people who share your purpose to earn a living or become rich to take care of your families.

To invite people in your Network to participate in the meeting with you, please send them this link:

https://www.aji.com/event/the-aji-networks-of-capabilities-meeting-april-14

We will send an email to participants on Monday, April 13, with a link for joining the meeting.

If you have any questions, please email greg@theajiadvantage.com.

We look forward to helping you and your Networks fulfill your financial, career and business intentions.

The Aji Networks of Capabilities Meeting | May 19
2026-05-19 09:00 - 11:00
The Aji “Networks of Capabilities” meeting is for current aji.com subscribers and their guests. Each month, we focus on increasing businesspeople’s sales, design, and leadership capabilities so that they can build their strategic Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

The Aji Networks of Capabilities Meeting

Tuesday, May 19, 2026 | 9:00 – 11:00 am PT | via Zoom

with Greg Scharnagl, CEO of The Aji Advantage

Please RSVP by noon PT on Friday, May 15.

RSVP Here

The Networks of Capabilities meetings focus on increasing businesspeople’s Sales, Design, and Leadership Capabilities so that they can build IR#4 Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

This is Part #6 of The Aji Source Fundamental Strategy. It is a strategic focus and “Source of Power” businesspeople use to double their productivity, value and income.

IR#4’s NWC are a new strategic and competitive practice that is made possible by the existence of computers and the internet.

They are twice as competitive as IR#3’s Networks of Convenience.

Invite people who share your purpose to earn a living or become rich to take care of your families.

To invite people in your Network to participate in the meeting with you, please send them this link:

https://www.aji.com/event/the-aji-networks-of-capabilities-meeting-may-19

We will send an email to participants on Monday, May 18, with a link for joining the meeting.

If you have any questions, please email greg@theajiadvantage.com.

We look forward to helping you and your Networks fulfill your financial, career and business intentions.

The 2026 Aji Advantage Conference [live and in-person]
2026-06-04 09:00 - 2026-06-05 19:00
The Aji Advantage Conference enables ambitious businesspeople to accumulate IR#4 and IR#5 Strategic Knowledge, increase their competitive capabilities and advantages, and build their Networks of Capabilities to double productivity, value, and income, and increase enterprise value.

Please join us for

Acting with Aji

Exploiting “Aji Notes” to Double Productivity, Value and Income

In Tempe, Arizona

A live and in-person event for Aji Advantage students and their guests.

Please register now.

View complete details and registration options

The Aji Networks of Capabilities Meeting | June 16
2026-06-16 09:00 - 11:00
The Aji “Networks of Capabilities” meeting is for current aji.com subscribers and their guests. Each month, we focus on increasing businesspeople’s sales, design, and leadership capabilities so that they can build their strategic Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

Designing Top 1% Business Narratives

The 10 Components of the Exposition

Tuesday, June 16 2026 | 9:00 – 11:00 am PT | via Zoom

with Greg Scharnagl, CEO of The Aji Advantage

Please RSVP by noon PT on Friday, June 12.

RSVP Here

The Networks of Capabilities meetings focus on increasing businesspeople’s Sales, Design, and Leadership Capabilities so that they can build IR#4 Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

This is Part #6 of The Aji Source Fundamental Strategy. It is a strategic focus and “Source of Power” businesspeople use to double their productivity, value and income.

IR#4’s NWC are a new strategic and competitive practice that is made possible by the existence of computers and the internet.

They are twice as competitive as IR#3’s Networks of Convenience.

Knowing how to design Business Narratives is the senior, or most powerful, practice when working in a rapidly changing, intensely competitive, increasingly complex and technologically advanced global marketplace.

It enables businesspeople to constitute interpretations, commitments and actions to fulfill their financial, career and business intentions.

It makes it possible to produce transactions needed to make money.

It increases competitive capabilities and advantages, productivity, value and incomes.

Knowing how to design Business Narratives so that they are effective, tactical, strategic and competitive in IR#4

… is required to double productivity, value and income.

To design a Business Narrative that is “effective”, or that produces outcomes that fulfill businesspeople’s intentions, which is necessary before it can be tactical, strategic and competitive, it must be complete.

It cannot be missing any of its parts, or commitments.

In this meeting we will:

Revisit the 5 parts of every business narrative that make it complete; the exposition, conflict, rising action, resolution and denouement

Discuss the 10 fundamental components of the exposition that make it complete

Speak the fundamental descriptions, meanings, relevance, value and purposes of each component

We will then break into groups to discuss these questions:

1. What are the 10 components of the exposition for your most valuable offer?

How can you use them to produce competitive advantages for your customers and yourself?

2. What is the DMRVP of the components of the exposition that are missing, weak, flawed or incomplete for your Listener?

How can you speak so your Listener quickly accepts and is willing to pay a premium for your offers, practices, narratives and strategies?

3. What new strategic and competitive conversations about designing effective business narratives, and doubling your productivity, value and income, can you now have with your colleagues, employees, employers, vendors and customers?

Invite people who share your purpose to earn a living or become rich to take care of your families.

To invite people in your Network to participate in the meeting with you, please send them this link:

https://www.aji.com/event/the-aji-networks-of-capabilities-meeting-june-16

We will send an email to participants on Monday, June 15, with a link for joining the meeting.

If you have any questions, please email greg@theajiadvantage.com.

We look forward to helping you and your Networks fulfill your financial, career and business intentions.

The Aji Networks of Capabilities Meeting | July 14
2026-07-14 09:00 - 11:00
The Aji “Networks of Capabilities” meeting is for current aji.com subscribers and their guests. Each month, we focus on increasing businesspeople’s sales, design, and leadership capabilities so that they can build their strategic Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

Top 1% Leadership for Beginners

Tuesday, July 14, 2026 | 9:00 – 11:00 am PT | via Zoom

with Greg Scharnagl, CEO of The Aji Advantage

Please RSVP by noon PT on Friday, July 10.

RSVP Here

The Networks of Capabilities meetings focus on increasing businesspeople’s Sales, Design, and Leadership Capabilities so that they can build IR#4 Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

This is Part #6 of The Aji Source Fundamental Strategy. It is a strategic focus and “Source of Power” businesspeople use to double their productivity, value and income.

IR#4’s NWC are a new strategic and competitive practice that is made possible by the existence of computers and the internet.

They are twice as competitive as IR#3’s Networks of Convenience.

At this meeting we will focus on Top 1% Leadership Skills and continue to learn how to use Aji to double your productivity, value and incomes and build your Networks of Capabilities

We will begin the meeting by discussing what makes someone’s life deeply meaningful, totally worthwhile, completely satisfactory and enjoyable, which is essential to increase your leadership capabilities and double your income during an Industrial Revolution.

Then I will lead the following conversations to begin to build a background for designing leadership offers:

Identities of Superior Trustworthiness, Value, Authority, Leadership and Dignity (integrity and value)

HOW Leaders HELP people

How do Businesspeople BEGIN to Design Leadership Offers?

What is an IR#4 Competitive Situation?

We will then break into groups to discuss these questions:

1. What new distinctions about leadership did you learn?

2. What new conversations about leading and doubling your productivity, value and incomes can you now have with your spouse, colleagues, employees, employers, vendors and customers?

3. What new actions can you now see to take to fulfill your intentions to double your productivity, value and income?

Invite people who share your purpose to earn a living or become rich to take care of your families.

To invite people in your Network to participate in the meeting with you, please send them this link:

https://www.aji.com/event/the-aji-networks-of-capabilities-meeting-july-14

We will send an email to participants on Monday, July 13, with a link for joining the meeting.

If you have any questions, please email greg@theajiadvantage.com.

We look forward to helping you and your Networks fulfill your financial, career and business intentions.

The Aji Networks of Capabilities Meeting | August 18
2026-08-18 09:00 - 11:00
The Aji “Networks of Capabilities” meeting is for current aji.com subscribers and their guests. Each month, we focus on increasing businesspeople’s sales, design, and leadership capabilities so that they can build their strategic Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

The Aji Networks of Capabilities Meeting

Tuesday, August 18, 2026 | 9:00 – 11:00 am PT | via Zoom

with Greg Scharnagl, CEO of The Aji Advantage

Please RSVP by noon PT on Friday, August 14.

RSVP Here

The Networks of Capabilities meetings focus on increasing businesspeople’s Sales, Design, and Leadership Capabilities so that they can build IR#4 Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

This is Part #6 of The Aji Source Fundamental Strategy. It is a strategic focus and “Source of Power” businesspeople use to double their productivity, value and income.

IR#4’s NWC are a new strategic and competitive practice that is made possible by the existence of computers and the internet.

They are twice as competitive as IR#3’s Networks of Convenience.

Invite people who share your purpose to earn a living or become rich to take care of your families.

To invite people in your Network to participate in the meeting with you, please send them this link:

https://www.aji.com/event/the-aji-networks-of-capabilities-meeting-august-18

We will send an email to participants on Monday, August 17, with a link for joining the meeting.

If you have any questions, please email greg@theajiadvantage.com.

We look forward to helping you and your Networks fulfill your financial, career and business intentions.

The Aji Networks of Capabilities Meeting | September 3
2026-09-03 09:00 - 11:00
The Aji “Networks of Capabilities” meeting is for current aji.com subscribers and their guests. Each month, we focus on increasing businesspeople’s sales, design, and leadership capabilities so that they can build their strategic Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

The Aji Networks of Capabilities Meeting

Tuesday, September 3, 2026 | 9:00 – 11:00 am PT | via Zoom

with Greg Scharnagl, CEO of The Aji Advantage

Please RSVP by noon PT on Friday, August 28.

RSVP Here

The Networks of Capabilities meetings focus on increasing businesspeople’s Sales, Design, and Leadership Capabilities so that they can build IR#4 Networks of Capabilities (NWC) and fulfill their financial, career, and business intentions.

This is Part #6 of The Aji Source Fundamental Strategy. It is a strategic focus and “Source of Power” businesspeople use to double their productivity, value and income.

IR#4’s NWC are a new strategic and competitive practice that is made possible by the existence of computers and the internet.

They are twice as competitive as IR#3’s Networks of Convenience.

Invite people who share your purpose to earn a living or become rich to take care of your families.

To invite people in your Network to participate in the meeting with you, please send them this link:

https://www.aji.com/event/the-aji-networks-of-capabilities-meeting-september-3

We will send an email to participants on Wednesday, September 2, with a link for joining the meeting.

If you have any questions, please email greg@theajiadvantage.com.

We look forward to helping you and your Networks fulfill your financial, career and business intentions.

Top 1% Selling
2026-10-29 09:00 - 2026-10-30 18:00
An Aji Intention Fulfillment Program Conference

Please join us for

Top 1% Selling

An Aji IFP Conference for Students and Their Guests

October 29 & 30, 2026

Phoenix, AZ

Please register by June 12, 2026.

Student Registration

Guest Registration

Selling is one of the most highly competitive sets of skills, or tactics, in the global marketplace because it is fundamental, strategic and essential for every businessperson and business, and the results are easy for business leaders and managers to measure.

To earn top 1% annual incomes, ambitious businesspeople “produce” a steady stream of new offers that are uncommon, scarce relative to demand, strategic and superior to common ones.

They must be sold, of course, to produce a transaction, revenue and income.

Since selling is highly competitive and costly – time, energy, money and lost opportunities – ambitious businesspeople must have superior sales skills, rather than common ones, in order to “win”, or have their offers accepted by customers willing to pay a premium and produce top 1% annual incomes.

Sales skills that are normal, ordinary, typical or common define mediocrity in today’s global marketplace, and are not competitive.

Common sales skills:

Are “task-oriented”, which means they accumulate no power to increase incomes in the future and are easily defeated by skilled and strategic Sellers

Trigger indifference to their value, which results in “pricing”, and generate bottom 99% annual incomes (below $400k)

Produce no “marginal utility”, which makes global competitors who are continually learning superior skills very happy

Are easily identified by successful customers, employers, employees and colleagues as being mediocre, which immediately reduces the value of the Speaker

This is why ambitious businesspeople must quit using normal sales techniques and learn how to think and act with superior skills.

Join us to learn and further develop your Top 1% Selling skills,

… and how to think and act with them to design, craft and speak sales conversations that are fresh, new, highly valued and scarce relative to demand

… to double your productivity, value and income, and produce and maintain top 1% incomes.

Ambitious businesspeople have absolutely no hope of fulfilling their intentions to produce top 1% annual incomes if their sales skills are anything other than superior or expert.

And it’s important to realize that sales skills are more useful, and more essential strategically, than their obvious use in “sales conversations”.

When they become part of an ambitious businessperson’s “background of obviousness”, they inform ambitious businesspeople how to design, craft and speak new offers, practices, narratives and strategies.

They are also essential for (1) building superior networks, (2) establishing identities of superior trustworthiness and value, (3) holding highly compensated leadership roles and (4) building competitive business organizations.

Businesspeople who rely on their common sense, common sales skills and common networks when they sell, because they are unable to design their own fresh, new sales conversations, find themselves stuck in their careers without opportunities to increase their incomes, “priced” rather than valued, and with incomes that are too low given their expected lifespans.

Their skills are easy to “beat” when ambitious businesspeople learn the underlying and missing philosophical and linguistic mechanics sales training never teaches.

Only uncommon sales conversations

… that are scarce relative to demand, strategic and superior

… compel or force customers, employers, employees and colleagues to assess value and increase their willingness to lower costs and pay premiums.

At the October Conference, we will work on:

Learning, thinking and acting with more than 50 essential strategic distinctions for designing, crafting and speaking Top 1% Sales Conversations that enable businesspeople to build trust and have customers act quickly to accept new offers and pay premiums

The 10 fundamental dialogues in every sales conversation that are the underlying mechanics needed to have superior sales skills so that you can:

Deconstruct your and your competitor’s sales conversations

Diagnose what is missing, weak, flawed, incomplete, or competitive – effective, strategic and superior

Design new, more seductive and compelling sales conversations so they are easy, enjoyable and definitive to hear and accept

Using The Aji Source Fundamental Strategy to invent steady streams of fresh, new, highly valued and scarce marginal utilities and competitive advantages for your sales conversations to double productivity, value and income

Designing new sales conversation that establish superior identities of trustworthiness, value, authority, leadership and dignity, effectively, strategically and competitively enough to fulfill your most challenging business missions and your personal financial ambitions

The Conference will be very powerful and, perhaps, a little overwhelming for people who have not studied the fundamental mechanics of the sales conversation and selling.

As you develop and increase your competitive capabilities with Top 1% Selling at the conference, you and your networks will have the opportunity to begin to design and execute 90-day projects where you can exploit this strategic knowledge

… to build your Networks of Capabilities, increase your autonomies, produce highly valued accomplishments, establish superior identities of trustworthiness, value, authority, leadership and dignity, build powerful business organizations, and anticipate future threats, obligations and opportunities.

Student Registration

Guest Registration

Logistics

Tuition

$3,600 for Aji IFP students

$4,200 for Guests

Tuition includes a $500 non-refundable deposit.

* No refunds will be given for cancellations made after September 15, 2026.

Dates & Times

Thursday, October 29, 2026

9:00 a.m. – Approximately 6:00 p.m.

Friday, October 30, 2026

9:00 a.m. – Approximately 6:00 p.m.

Location

To Be Announced

Phoenix, Arizona

Hotel Rooms

[reservation link coming soon]

* Be sure to select the dates for your travel

Dress

Dress for the Conference is business casual.

Meals

Continental breakfast will be available each morning at 8:30 a.m.

Lunch is provided each day.

Both are included in the tuition.

Noticing, Valuing and Transacting for Power to Double Productivity, Value and Income
2027-01-28 09:00 - 2027-01-29 18:00
An Aji Intention Fulfillment Program Conference

Please join us for

Noticing, Valuing and Transacting for Power

To Double Productivity, Value and Income

An Aji IFP Conference for Students and Their Guests

January 28 & 29, 2027

Orlando/Kissimmee, FL

Please register by June 12, 2026.

Student Registration

Guest Registration

Business is a game of power in which we participate to take care of our concerns for living a good life.

Whoever has the most power to design, craft, make and fulfill the most valuable offers, practices, narratives and strategies “wins”.

The prize for winning is, fundamentally, money or the capacity to transact with others. Winners produce for themselves and their families the annual income, capital-at-work for retirement and, in the case of business owners, enterprise value that enables them to live a good life.

Noticing power, valuing power and transacting for power are three fundamental skills ambitious businesspeople require to fulfill their life, financial and business ambitions.

All three skills are essential for producing, maintaining and exceeding top 1% annual incomes. They exist for the fundamental purpose of enabling businesspeople to accumulate power – knowledge, networks, accomplishments, capital – continuously throughout their careers to produce and maintain the identities, value and competitive advantages necessary to outperform 99% of all other businesspeople.

All three are necessary to produce an autonomous capacity to accumulate power for a career, organization or business.

The skills are learned in sequence because each one produces a necessary foundation for the next.

Noticing power is a prerequisite for valuing power.

Valuing power is a prerequisite for transacting for power.

Ambitious businesspeople who master the three skills perform them simultaneously as they work to fulfill their personal ambitions and business missions.

Join us to learn or further develop your skills at noticing, valuing and transacting for power

… to increase your competitive capabilities for designing, preparing and leading

… to produce competitive advantages for you, your organization and your business,

… and to double productivity, value and incomes, and produce and maintain top 1% incomes.

At the January Conference, we will focus on noticing, valuing and transacting for power while building everyone’s capacity to think and act with The Aji Source Fundamental Strategy, which is 12 sources and forms of power,

… so that you can invent, refine and augment your specific strategies for producing marginal utilities and competitive advantages with your leadership and organizations to execute your business mission and fulfill your personal ambitions.

The three skills of noticing, valuing and transacting for power are distinct from each other.

Each one requires a person to learn unique sets of moods, linguistic distinctions and embodied practices. We will develop these and your offers, practices, narratives and strategies to use and exploit them.

Each one has its own specific purpose and generates its own unique situation from which you can think and act with increasing amounts of power. These narratives are always invented, and we will build these capabilities at the conference.

The work we do will include:

Noticing power, which is a sophisticated skill that requires the capacity to interpret the meaning and relevance of what we perceive, which we learn, cultivate and practice continuously. It is not automatic or a reflex

Valuing power and fundamental criteria and standards for assessing importance, utility and worth

Transacting for power and how to produce surpluses so that people are seduced and compelled to transact quickly and pay premiums

Philosophies of power to exploit to produce effective, strategic and competitive situations

Sources of power and how to accumulate them

Forms of power and how to think and act with them to produce competitive advantages

Categories of power and how to use them to make assessments for designing, executing and producing satisfaction with OPNS

Methods of accumulating power for growing and increasing capacity

Operations of power to avoid self-defeating practices and increase people’s willingness to quickly accept OPNS and pay premiums

Moves of power and how to use and exploit them strategically

We will use the strategic knowledge of noticing, valuing and transacting with power to work on the fundamental practices that in Aji we revisit at the start of each calendar year, which include:

Constituting and refining your business plans

… to have every offer, practice, narrative and strategy of your organizations and business help you accumulate power and be strategically aligned to produce increased speed, competitive capabilities, and seduction to increase revenues and profits, and reduce costs.

Specifying new, and improving already declared, strategic projects

… to build your Networks of Capabilities, increase your autonomies, produce highly valued accomplishments, establish superior identities of trustworthiness, value, authority, leadership and dignity, build powerful business organizations, and anticipate future threats, obligations and opportunities.

Student Registration

Guest Registration

Logistics

Tuition

$3,600 for Aji IFP students

$4,200 for Guests

Tuition includes a $500 non-refundable deposit.

* No refunds will be given for cancellations made after December 15, 2026.

Dates & Times

Thursday, January 28, 2027

9:00 a.m. – Approximately 6:00 p.m.

Friday, January 29, 2027

9:00 a.m. – Approximately 6:00 p.m.

Location

Gaylord Palms Resort & Convention Center

Kissimmee, FL 34746

Hotel Rooms

Gaylord Palms Resort & Convention Center [reservation link coming soon]

* Be sure to select the dates for your travel.

Dress

Dress for the Conference is business casual.

Meals

Continental breakfast will be available each morning at 8:30 a.m.

Lunch is provided each day.

Both are included in the tuition.
