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UID:10000502-1761210000-1761328800@www.aji.com
SUMMARY:Producing Competitive Advantages and Top 1% Income and Enterprise Value by Designing\, Crafting and Speaking Business Narratives
DESCRIPTION:An Aji Intention Fulfillment Program Conference \n\n\n\n\n\nPlease join us for\n\n\n\n\n\n\n\nProducing Competitive Advantages And Top 1% Income and Enterprise Value By Designing\, Crafting and Speaking Business Narratives\n\n\n\n\n\n\n\nAn Aji IFP Conference in Southern California\n\n\n\nFor Aji Students and Their Guests\n\n\n\n\n\n\n\n \n\n\n\nOctober 23 & 24\, 2025\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nStudent Registration\n\n\n\n\n\n\n\nGuest Registration\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nNarratives are the senior skill in business to produce superior value\, competitive advantages\, and top 1% incomes and enterprise value.   \n\n\n\nAmbitious businesspeople able to generate top 1% annual incomes gain their competitive advantages\, value\, networks\, autonomy\, accomplishments\, identities\, leadership roles and business organizations from the effective\, strategic and competitive business narratives they know\, design\, craft\, speak and execute. \n\n\n\n\n\n\n\nBusiness narratives are stories we tell about business concerns\, situations\, capabilities and strategies.  \n\n\n\nAll business practices – i.e. sales\, marketing\, innovation\, management\, leadership\, producing competitive advantages\, increasing enterprise value – are acted out inside the business narratives businesspeople tell themselves and others.   \n\n\n\nAll offers\, commitments\, requests\, assessments\, promises and facts are mini-narratives made in the context of larger ones.  \n\n\n\nTo the extent businesspeople’s narratives are common or mediocre so\, too\, will be their offers\, practices\, narratives\, strategies and incomes.  \n\n\n\n\n\n\n\nJoin us to learn and further develop uncommon strategic knowledge of the fundamental nature\, structure and organization of Business Narratives\,  \n\n\n\n… and how to think and act with it to design\, craft and speak narratives that are fresh\, new\, highly valued and scarce relative to demand  \n\n\n\n… to double your productivity\, value and income\, and produce and maintain top 1% incomes.   \n\n\n\n\n\n\n\nNarratives are the fundamental practice we as human beings use to cope with our environments so we can survive\, be free and live good lives.  \n\n\n\n\n\n\n\nCommon narratives are cultural common sense. \n\n\n\nThey are the narratives\, explanations and stories about life\, and how to cope with it\, we hear every day. \n\n\n\nThey are how we know how to drive or shop in grocery stores. \n\n\n\nThey are how we know how to “function” in the marketplace by working hard\, keeping busy\, relying on our common sense\, and being determined to get the job\, task\, project\, assignment or procedure done. \n\n\n\n\n\n\n\nCommon business narratives are cultural common sense about business. \n\n\n\nThey trigger common explanations and actions. \n\n\n\nThey are the “obvious” truths about business and the marketplace everyone accepts as true and takes for granted. \n\n\n\nThey enable people to produce common offers\, practices and strategies. \n\n\n\nThey are guaranteed to trigger indifference to value\, pricing and bottom 99% annual incomes. \n\n\n\n\n\n\n\nOnly uncommon business narratives that are also: \n\n\n\nScarce relative to demand \n\n\n\nStrategic \n\n\n\nSuperior \n\n\n\n… compel or force customers\, employers\, employees and colleagues to assess value and increase their willingness to lower costs and pay a premium. \n\n\n\n\n\n\n\nAt the October Conference\, we will work on:  \n\n\n\nThe fundamental components in every narrative \n\n\n\n… so that your business narratives – sales narratives\, leadership narratives\, operations narratives\, etc. – will be whole\, complete\, low cost to listen to and compel people to act \n\n\n\n\n\n\n\nThe two fundamental types of narratives so that every business narrative you design\, craft and speak  \n\n\n\n… is organized and produces effective\, strategic and competitive action – identities of trust and value\, commitments to cooperate\, coordinate and transact  \n\n\n\n\n\n\n\nThe five fundamental linguistic practices people always must use to make sense of a new offer\, practice\, commitment\, situation and strategy\, \n\n\n\n… which enables businesspeople to build trust\, and have people be willing to act quickly and pay premiums when being made new offers \n\n\n\n\n\n\n\nThe 13 fundamental business narratives \n\n\n\n… that are essential for ambitions businesspeople to constitute powerful interpretations\, declarations and commitments needed to produce competitive advantages\, double productivity\, value and income\, produce top 1% incomes\, and fulfill financial\, career and business intentions \n\n\n\n\n\n\n\nAs you develop and increase your competitive capabilities with business narratives\, at the conference you will have the opportunity begin to design and execute 90-day projects where you can exploit this strategic knowledge. \n\n\n\n… to build your Networks of Capabilities\, increase your autonomies\, produce highly valued accomplishments\, establish superior identities of trustworthiness\, value\, authority\, leadership and dignity\, build powerful business organizations\, and anticipate future threats\, obligations and opportunities.  \n\n\n\n\n\n\n\n\n\n\nStudent Registration\n\n\n\n\n\n\n\nGuest Registration\n\n\n\n\n\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nTuition:  \n\n\n\n\n\n$3\,500 for Aji IFP students \n\n\n\n$4\,100 for Guests \n\n\n\nTuition includes a $500 non-refundable deposit.  \n\n\n\n* No refunds will be given for cancellations made after September 15\, 2025. \n\n\n\n\n\n\n\n\nDates & Times: \n\n\n\n\n\nThursday\, October 23\, 2025 \n\n\n\n9:00 a.m. – Approximately 6:00 p.m. \n\n\n\nFriday\, October 24\, 2025 \n\n\n\n9:00 a.m. – Approximately 6:00 p.m. \n\n\n\n\n\n\n\nLocation:  \n\n\n\n\n\nThe Westin South Coast Plaza \n\n\n\nCosta Mesa\, CA 92626 \n\n\n\n\n\n\n\nHotel Rooms:  \n\n\n\n\n\nThe Westin South Coast Plaza [reservation link] \n\n\n\n* Be sure to select the dates for your travel \n\n\n\nIf you have any questions or need help with your reservation\, please contact Deedee Servin\, Group Housing Coordinator\, at 714-662-6690 or email deedee.servin@westin.com. \n\n\n\n\n\n\n\nDress:  \n\n\n\n\n\nDress for the conference is business casual. \n\n\n\n\n\n\n\nMeals:  \n\n\n\n\n\nContinental breakfast will be available each morning at 8:30 a.m. \n\n\n\nLunch is provided each day. \n\n\n\nBoth are included in the tuition.
URL:https://www.aji.com/event/producing-competitive-advantages-and-top-1-income-and-enterprise-value-by-designing-crafting-and-speaking-business-narratives/
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