The Aji Source Fundamental Strategy [13 pages]

An excerpt from

Notes for Aji IFP Leaders written by Toby Hecht.

What Is The Aji Source® Fundamental Strategy?

The Aji Source Fundamental Strategy is a competitive, fundamental strategy with 12 tactical, strategic and competitive intentions that businesspeople fulfill in sequence.

* The intentions are listed and then explained later in this section.

The Strategy is “competitive” because every outcome used to execute it is designed using Aji as a dominant strategy to produce competitive advantages and “good aji”.

This makes each outcome businesspeople create, or their new OPNS, more productive and valuable by giving them marginal utilities whose benefits are superior to competitors’.

Aji is “fundamental” because its 12 intentions underlie and enable the constant production of fresh, new offers, practices, narratives and strategies (OPNS) that are highly valued and scarce relative to demand.

Using The Strategy is one way businesspeople, and entire businesses, can adapt to The Fourth Industrial Revolution (IR#4) so that they are able to double their productivity, value and incomes, or earn and save enough money to live a good life with their family, including 25+ years of unemployment during old age.

Using The Strategy enables people and business organizations to adapt to IR#4’s rapidly changing competitive situations by:

1. Showing them how to use their computers and the internet tactically, strategically and competitively to produce entirely new competitive capabilities and advantages, orientations, intentions and business skills to fulfill their financial, career and business intentions.

2. Enabling them to quit using IR#3’s task orientation, common sense, processes and procedures, and incremental improvements that are now obsolete, uncompetitive, define mediocrity in IR#4,

… and that suppress businesspeople’s incomes by at least 100%.

Each industrial revolution (IR) produces new competitive situations in which businesspeople are forced to compete to take care of their families. It is created, and won, by the businesspeople who, regardless of their role, invent completely new ways to think and act to produce outcomes, especially goods and services, with a new category of tool,

… i.e., steam-powered tools (IR#1), electrical tools (IR#2), transistorized tools (IR#3) and now computer-driven tools (IR#4).

Industrial revolutions are begun when ordinary businesspeople get access to new tools they can use to produce new goods and services whose value is superior to anything produced in the past industrial revolution with older tools.

Gradually, those who create new ways to produce goods and services also create new competitive and financial pressures for everyone else that prevent businesspeople and businesses who have not yet adapted, or who continue to use old business skills, from making enough money.

This is why most businesspeople are so far behind saving enough money for their old age and are certain to run out of it with their spouse long before they die.

Using The Strategy is one way businesspeople, and entire businesses, can pivot towards IR#4 and fulfill their financial, career and business intentions.

The consequences produced when businesspeople can’t earn and save enough money to avoid running out of it with their spouse after they become too old to work eventually force everyone to adapt.

Psychologists, scientists, doctors, philosophers and economists agree. When human beings face a future without enough money to afford enough food, housing, medical care and transportation,

… they experience increasing hardships, desperation, despair, chronic stress, suffering and shortened lifespans.

When businesspeople use The Strategy, they adapt to IR#4. Their productivity, value and incomes double because they learn how to use their computers and the internet to produce new competitive capabilities and advantages that are tactical, strategic and competitive, rather than task-oriented.

It’s easy, enjoyable and definitive.

After this short introduction, you will find:

#1 – A two-page summary of The Strategy

#2 – Brief explanations of each of The Strategy’s 12 strategic and competitive intentions

Use them to learn each of The Strategy’s intentions and why they flow in sequence to produce new competitive capabilities and advantages with your offers, practices, narratives and strategies to fulfill your financial, career and business intentions.

Use them to change your action package, which is the set of (1) ambitions for your future, (2) moods, (3) explanations about business and how to make money, (4) distinctions, (5) interpretations, (6) intentions to produce outcomes, (7) commitments to customers, employers, employees, etc., (8) business practices and (9) outcomes that you use to make money.

When businesspeople, and business organizations, use Aji’s Action Package, they can double their productivity, value and incomes, and then do it again.

You can find a short summary of The Aji Source Fundamental Strategy in Chapter Two of Aji, An IR#4 Business Philosophy,

… and a longer version in Chapter Six.

* * * * *

About The Strategy

(Short Version)

The Strategy, or The Aji Source Fundamental Strategy, is a new way of thinking and acting to make money in a rapidly changing and intensely competitive global marketplace organized around the use of computers and the internet.

It’s also a new dominant strategy for IR#4. (This is explained elsewhere.)

The Strategy’s purpose and value are located in its ability to help businesspeople use their computers and the internet strategically and competitively to double their productivity, value and incomes,

… so that they can produce a Normal IR#4 Income

… that is twice as high as their Normal IR#3 Income.

To double their incomes, The Strategy specifies and shows businesspeople why and how to fulfill 12 new strategic and competitive intentions every day, all day, instead of using obsolete business knowledge to get jobs done invented for IR#3.

To continue to produce a much higher income, businesspeople use The Strategy, instead of their common sense to complete tasks, which worked in IR#3 but is now an “inferior strategy”.

The Strategy is executed using four fundamental tactics: designing and executing steady streams of fresh, new (1) offers, (2) practices, (3) business narratives and (4) strategies (OPNS).

The Strategy uses a new set of business orientations, intentions and skills that shows businesspeople, and entire businesses, how to use and exploit the new strategic and competitive capabilities made possible by computers, computer-driven tools and the internet.

The Strategy is launched in Part #1, Ambitions, when businesspeople constitute their financial, career and business intentions, which must now include having enough money saved to retire by their 60th birthday, which is when doctors say the infirmities of old age begin to appear.

An Aji Ambition includes earning and saving enough money to live a good life while raising one’s family and saving enough money to afford the goods and services everyone needs to survive, adapt over time and live a good life with their spouse, including 25+ years of unemployment and old age.

The Strategy Produces New CDVF

When businesspeople use The Strategy to formulate their financial, career and business ambitions, their actions create completely new:

1. Commitments Promises, requests, offers, practices, narratives, strategies,

… made to customers, employers, employees, colleagues and vendors

2. Directions What to move towards and away from with one’s thoughts and actions (the action package) as new offers, networks, accomplishments, identities, leadership roles, organizations, etc., appear

3. Velocities The speed, velocity or amounts of accomplishments, money and other outcomes that need to be designed, executed, earned, saved and invested, by when

4. Focuses What needs to be paid attention to, and what does not, to double productivity, value and income, or to fulfill IR#4’s financial, career and business intentions

The remaining 11 intentions of The Strategy show businesspeople, and business organizations, how to fulfill the financial, career and business intentions that they constituted in Part #1.

The Strategy’s intentions are tactical, strategic and competitive, and are constituted with new:

1. Orientations, or ways of being productive, competitive or valuable

… such as being strategic, rather than being task-oriented

2. Intentions to produce tactical and strategic outcomes

… such as producing identities of superior trustworthiness, value, authority, leadership and dignity with customers

3. Business skills to use with their computers and the internet,

… such as knowing how to design a new offer that is fresh, new, highly valued and scarce relative to demand

… that increase businesspeople’s competitive capabilities and advantages very quickly.

This enables businesspeople to fulfill their financial, career and business intentions, or to simply double their productivity, value and incomes.

The Aji Source® Fundamental Strategy

#1 – Constitute ambitions and business missions

#2 – Formulate Philosophies of Care and Competition

#3 – Learn tactical, strategic and competitive knowledge needed to execute The Strategy

#4 – Use Ethics of Power to produce competitive capabilities and advantages

#5 – Design offers, practices, narratives and strategies (OPNS) that are fresh, new, highly valued and scarce relative to demand

#6 – Build IR#4 Tactical, Strategic and Competitive Networks of Capabilities (IR#4 NWC)

#7 – Increase autonomies, competitive capabilities and advantages

#8 – Produce steady streams of accomplishments that are fresh, new, highly valued and scarce relative to demand

#9 – Establish identities of superior trustworthiness, value, authority, leadership and dignity (TVAL&D)

#10 – Hold highly compensated leadership roles

#11 – Build business organizations that are strategic and competitive in IR#4

#12 – Anticipate future competitive threats to avoid, obligations to fulfill and opportunities to exploit