Double your productivity, value and income. Increase your enterprise value.
About Aji
Aji empowers businesspeople with the strategic tools and knowledge they need to earn “enough” money to provide financial security for their families now and throughout retirement.
Since 1984, over 4,000 businesspeople have learned and used Aji to double their productivity, value, and income — all in the most competitive, rapidly changing global marketplace in history.
What is Aji?
Aji is a new business philosophy; a competitive fundamental strategy for career and business, and the strategic knowledge to execute it. Contrary to the common, task-oriented approach to business, Aji teaches businesspeople to think strategically and design highly competitive offers.
“Aji” is a term used in the 4,000-year-old Chinese game of strategy, “Go,” and means “having the potential to win.”
Aji is unlike anything taught by traditional MBA programs or business coaches — it’s an entirely new way of thinking about life, work, career and business. Through our online courses, programs and subscriptions businesspeople learn new, strategic and competitive knowledge that enables them to win high annual incomes and enterprise values.
Aji.com offers a wealth of instructional materials to guide you through learning Aji, including comprehensive courses, meetings, papers, videos, and an Amazon 4.7 star rated book “Aji, an IR#4 Business Philosophy.” The content is designed for you to begin using Aji immediately to take control of your financial future.
New to Aji? Register for The Introduction to Aji Course.
I have used The Aji Source Fundamental Strategy invented and taught by Toby Hecht to build a very profitable business to take care of my family and to provide us the money we will need to pay for 25-35 years of unemployment (retirement). Without this knowledge, I would still be working very hard like most people to build someone else’s business while not earning, saving and investing enough to take care of my own family.
THANK YOU!!! The Aji Starter’s Course has been a life changing course. It was challenging and rewarding, like no other course i have ever taken. The ability to recognize my gaps and design a strategy to take care of them will forever change the way I live.
Over the past 35 years, students of Aji reported their income, capital-at-work and net worth before, during and prior to completing their studies.
The most recent graduating class of The Aji Course (formerly The Business Professional’s Course) produced an average 247% increase in income over the two years of the course and a 1373% return on their tuition.
This makes Aji one of the best investments businesspeople can make to fulfill their financial, career and business intentions.
And now you can learn Aji from The Aji Advantage.
Many have continued their learning in The Intention Fulfillment Program (formerly LEIP) and consistently perform in the top 5-1%, with an average:
The strategic knowledge I have learned and continue to learn has dramatically increased my capacity to think and act effectively to care for my business, career and personal concerns. My return on investment due to these revenue increases has been nearly seven fold, or 700%.
Students of Aji are typically, but not always, age 35-50, earning over $150k, married with children, college educated and holding a variety of roles from over 80 different industries.
They are serious about using Aji to double their productivity, value and incomes.
They are enthusiastic about working to take care of their families and passionate about the future they are working to produce for their spouse and children.
They are serious about keeping the promises they made to take care of their spouse (their marriage vows) and to avoid becoming a “parent tax” on their children in the future.
They accept the fact that they are responsible for earning and saving enough money to afford the goods and services they and their families need every day of their lives for housing, food, medical care, transportation, etc., now and throughout 25+ years of unemployment during old age.
They accept today’s financial realities no matter how challenging they sound. They accept, for example, that for every $100k of annual income they and their spouse will need to survive, adapt and live a good life when they retire, they will need $2.5m saved and invested in today’s dollars.
They are curious people who are serious about taking care of their family.
Learning how to think and act strategically and competitively with their computers – and quitting task orientation – intrigues them.
They are “done” with:
- Failing to fulfill their adult responsibilities to earn and save enough money no matter how hard they try
- Bad moods (resignation, despair and resentment) and lack of dignity that failing to make enough money produces at work and at home with their spouse
- The chronic financial stress that is triggered when people know they are certain to run out of money before they are likely to die
They no longer want to work with businesspeople who are not serious about taking care of their spouse and children and who insist on pretending they are fine financially when nothing could be farther from the truth.