Use the resources below to build your Networks of Capabilities with your employees, employers, colleagues, customers and vendors so you can learn and use Aji together to fulfill your financial, career and business intentions.
An Introduction to Aji
Aji is a new business philosophy that works in a marketplace driven by the ubiquitous use of computers and computer-driven technologies, including AI, robotics and virtual augmented reality.
It is a completely different philosophical orientation or way of thinking, noticing, observing, assessing and acting in the marketplace to make money.
Aji Books
Aji, An IR#4 Business Philosophy [3 books]
This book series explains Aji in a way businesspeople and businesses can begin to use immediately to increase their competitive capabilities and advantages.
Aji Notes is a collection of the most important strategic and competitive distinctions and practices businesspeople use to double productivity, value and income, and increase enterprise value when executing The Aji Source Fundamental Strategy.
Why and How to Design Your Aji Ambition
Learning to design, hold and fulfill a personal ambition is a much more effective, strategic and competitive way to encounter life for the sake of living a good life, and avoiding certain poverty, suffering and despair during one’s old age.
A personal ambition guides us into ethical thinking and conduct with others that keeps our future possibilities open with them.
It enables us to design and fulfill actions that give us power to live a passion-filled and meaningful life for our entire life.
The Aji Source Fundamental Strategy
The Aji Source Fundamental Strategy is a fundamental framework, or master plan, for Top 1% Strategic and Competitive Design to increase competitive capabilities and advantages. It outlines and describes the 12 strategic intentions of The Aji Source Fundamental Strategy presented in Toby Hecht’s book, “Aji, an IR#4 Business Philosophy.”
The 12-part strategy anticipates every fundamental human, financial, career and business concern, situation, capability and strategy businesspeople are certain to encounter in IR#4 when working to fulfill their financial, career and business intentions.
Read more in The Aji Source Fundamental Strategy in Aji’s Strategic Knowledge.
Aji Fundamental Knowledge: Human, Business and Marriage Concerns
The Fundamental Human Concerns [10 pages]
The Fundamental Concerns for Business and The “Spine” [12 pages]
The 14 Permanent Domains of Concern for Marriage [4 pages]
A Conversation About Marriage [24:39]
Aji Fundamental Knowledge is the accepted truths about human beings, computers, money, and the marketplace. Aji students use this knowledge to increase their productivity, value and income. It enables them to stop basing their decisions on common sense, which can be misleading and uncompetitive. Instead, they think strategically to better cope with rapid change, adjust to technological developments, and compete in the ever-expanding global marketplace.
This knowledge is not limited to business; use it to fulfill your intentions in all aspects of your life.
The Aji Intention Fulfillment Program
How to Get Started Leading an Aji Intention Fulfillment Program (Aji IFP)
The fundamental purpose of The Aji Intention Fulfillment Program (Aji IFP) is to help businesspeople enjoy their life by earning and saving enough money to take care of their spouse and children now and for 25+ years of old age. It focuses on helping businesspeople fulfill their ultimate financial, career and business intentions to live a good life, or to simply double their productivity, value and income, again, and again, and again.
If living with the peace of mind and dignity that comes from having financial integrity and taking care of your spouse and children’s practical concerns for survival is important to you, join The Aji IFP.
“I can apply [Aji] immediately and it produces the outcomes I am after.”
“You get to work pragmatically on real business situations.”
“I spend less time at work… More time with my family.”