Designing Top 1% Offers and Practices

An Aji Intention Fulfillment Program Conference

Please join us for

Designing Top 1% Offers and Practices

An Aji IFP Conference in Southern California

For Aji Students and Their Guests

October 24 & 25, 2024

Please register by October 5, 2024.

The most important strategic skill ambitious businesspeople require to double productivity, value and income, and produce and maintain top 1% annual incomes, is the capability to continually, rapidly and aggressively produce new offers and practices that are fresh, highly valued and scarce relative to demand.

Simply put, businesspeople who lack the capability to confidently generate a steady stream of ambitious and powerful “design projects” to produce new, uncommon, strategic and superior offers cannot compete in the top 1%.  Their lack of capacity produces offers that are always either late or already “obvious” to everyone, i.e., competitors, customers, employers, employees and colleagues.

Therefore, the primary strategic concern of ambitious businesspeople must be to continually, rapidly and aggressively acquire and then increase their competitive capabilities to produce and execute top 1% “design projects” for new offers and practices.

Any other focus — such as using common intuition or business knowledge, determination or working harder to “figure out” what to do —  is actually a distraction, and is guaranteed by economic principles to fail because it results in offers that are common, mediocreand already “obvious” in the marketplace.

Slow and mediocre production of offers and practices after they are already “obvious” to competitors and customers explains why hardworking “business laborers” are unable to earn top 1% annual incomes. 

It explains why they are unable to save and invest enough to survive, be free and live a good life throughout their 40-year career and 20-30 years of old age.

Since every “design project” to produce a new offer or practice has enormous consequences for success and failure to people seeking to double productivity, value and income, and generate top 1% annual incomes, and for the personal freedom people require to compete aggressively, each one has enormous strategic significance. 

The importance of each design project’s aggressiveness and superiority, relative to the mediocre projects of the bottom 99%, and their coherence with fundamental strategies for continually accumulating more knowledge and power, cannot be overstated.

Learn and deepen distinctions and practices for deigning top 1% offers and practices

… to double productivity, value and income, and produce and maintain top 1% annual incomes between $400k and $4m,

… and bring members of your network — your colleagues, employers, employees and customers —

… whose design and execution skills, if improved,

… can help you fulfill your ultimate ambitions, strategic objectives and tactical focuses.

We will work on fundamental strategic distinctions and practices that ambitious businesspeople need to use to design and execute top 1% offers and practices that are effective, strategic and competitive.  The work we do will includes:

How to invent fresh, new, highly valued marginal utilities

… to double productivity, value and income, and produce top 1% incomes.

How to create promises that are important, useful and worthwhile,

… which is essential to having people accept them quickly and be willing to pay you a premium.

How to deconstruct competitor’s offers and practices, diagnose and assess what might be missing, weak, flawed, incomplete or compelling and seductive, and anticipate future offers and practices

… to design and modify your offers and practices to produce competitive advantages that will compel your Networks of Capabilities aggressively act to work with you.

How to use The Aji Source Fundamental Strategy’s 12 Strategic Intentions when designing

… so that every offer and practice you invent and execute enables you to advance and progress with your specific strategic intentions, personal ambition and business mission.