An excerpt from
Aji Notes, Volume 1, written by Toby Hecht.
Aji Notes, Volume 1
(pages 18-21)
Who Learns How to Use Aji?
Why Do They Do It?
What Do They Care About?
Three groups of business owners, executives, managers, salespeople and individual contributors learn how to use Aji:
1. Businesspeople who understand they need to double their productivity, value and incomes in order to save enough money by their 60th birthday to take care of their spouse and children when they retire.
2. Businesspeople who already have very high incomes, who are rich and who want to become richer.
3. Businesspeople who learn how to use Aji from their managers or business leaders.
The first group is businesspeople whose marriage vows and parenting commitments compel them to earn and save enough money to avoid running out of money with their spouse before they are at least 90 years old.
What marriage vows?
To some spouses, their marriage vows, such as to love, honor and cherish their spouse until death, etc., mean that they cannot sit idly, or be apathetic about, taking care of their spouse’s most fundamental human concerns when they grow old.
In their view, they must learn how to earn and save enough money to afford food, housing, medical care and transportation for their spouse during 25+ years of retirement to keep their marriage vows.
For this group, doubling their incomes and saving enough money to avoid chronic financial stresses later in life is part of their marriage vows and very satisfying. Taking care of their spouse’s most fundamental human concerns for survival makes their life deeply meaningful from their point of view.
The idea that they could find themselves unable to afford non-discretionary goods and services their spouse needs to survive, adapt and live a good life in old age such as good medical care and food is unacceptable and would produce existential despair as they grow older and become increasingly desperate.
What parenting commitments?
1. To raise their children so they can earn and save enough money when they become adults to live a good life with their own families, or to earn a Normal IR#4 Income that is twice as high as a Normal IR#3 Income
To accomplish this, parents must be able to (1) speak about how to do it and (2) model the behavior every day.
Learning Aji enables them to fulfill this commitment.
2. To avoid becoming a “parent tax”, or financial burden, on their children and their children’s families when they retire because they failed to earn and save enough money to avoid running out of it during 25+ years of old age with their spouse
The second group is businesspeople who already have very high incomes, who are rich and who want to become richer.
Aji easily attracts businesspeople who are already successful.
We’ve had MBAs from all the top business schools learn Aji, businesspeople whose incomes are over $10m and business owners worth more than $100m.
They hear about it, check out The Strategy and its four fundamental tactics, and make their choice.
The third group learns how to use Aji from their managers or business leaders because The Strategy is used by the team, organization or business.
The more this group learns about The Strategy and how to execute it, the more they, too, understand how to double their productivity, value and incomes.
Their reactions vary. They range from being passionate and serious about using Aji to being mildly interested. A small minority don’t like it.
Aji IFPs work very well for these groups in terms of enabling them to increase their productivity, value and incomes, which also increases their business’ enterprise value.
IFPs are produced for this group. They won’t generate their own.