The Aji Advantage Conference is a special event for learning and using Aji hosted by our top students whose average incomes are over $800k and whose capital-at-work, or savings for old age, averages more than $5m.

These incomes and savings are what The Aji Advantage calls “normal” for The Fourth Industrial Revolution (IR#4).

These “Normal IR#4 Incomes”, which are twice as high as “Normal IR#3 Incomes”, enable businesspeople to survive, adapt to life’s always changing circumstances and live a good life with their spouse while they raise their family and save enough money, or about $5m, to afford 25+ years of unemployment during their old age.

“Normal IR#4 Incomes” enable people to earn ENOUGH money to live a good life, which is a more complete and meaningful narrative than the cultural, and often insufficient, narrative of more money. 

More money reduces people’s financial gaps, while earning ENOUGH money bridges them. 

Aji and The Aji Advantage Conference are for businesspeople who are serious about earning and saving ENOUGH money during their careers to survive, adapt to life’s always changing circumstances and live a good life with their spouse and children.

The purposes of the event are to:

1.  Increase everyone’s competitive capabilities and advantages

2.  Build everyone’s Networks of Tactical, Strategic and Competitive Capabilities  

… to double productivity, value and income, and increase enterprise value.

This is “Aji”.

Aji is an IR#4 business philosophy that works only with computers and the internet and enables businesspeople to produce high IR#4 Incomes between $400k and $4m.

It is nothing at all like IR#3 business philosophy that is labor-based, task-oriented and common sensical, e.g. working hard doing processes and procedures, being too busy to learn anything, being determined to produce the result, relying on common sense and thinking outside the box.

As you’ve probably experienced, witnessed or heard from the baby boomers, businesspeople who continue to use IR#3 business knowledge also continue to generate normal IR#3 incomes that are too low to avoid a future in which they run out of money with their spouse during 25+ years of old age.  

This eventually produces chronic financial stress that makes people ill, ruins their quality of life and shortens their lifespans by as much as 20 years.

This produces bad moods that thwarts any possibility of living a good life. Once chronic financial stress is triggered in old age, it cannot be beaten, avoided or escaped.

Decades of income and savings reports support this claim.

Aji is strategic and competitive, rather than task-oriented, and aimed at doubling productivity, value and income and producing and maintaining high IR#4 Incomes ($400k-$4m).

When businesspeople use Aji, they use The Aji Source Fundamental Strategy, which is a competitive, fundamental strategy with 12 tactical and strategic intentions, to roughly double their productivity, value and incomes.

They execute The Strategy using IR#4 Strategic Knowledge, which is Part #3 of The Strategy, to produce and maintain incomes between $400k-$4m.

* Read the introductory chapters to Aji, An IR#4 Business Philosophy, to learn more. >> Download

The leadership sessions at the conference will help you build your skill with thinking and acting with Aji’s strategic knowledge.

Simply put, Aji is a completely new set of 12 strategic intentions to produce outcomes that are (1) effective, (2) strategic and (3) competitive, rather than efficient and effective as they were in IR#3, and a completely new set of tactical skills to fulfill those intentions.

Together, the intentions and skills enable businesspeople to quit using IR#3’s obsolete business skills and begin to produce much higher IR#4 Incomes and savings.

When you invite people to The Aji Advantage Conference, 

… have them read the first 7 pages of the book as soon as possible

… and before you discuss its value or answer their questions.

>> Download

>> Buy the Books

In very few words and very little time the reading introduces Aji’s description, meanings, relevance, value and purposes.

It answers many of the questions readers don’t yet know to ask.

*  The download includes all of Chapters One and Two. Once people read the first bit, they are often lit up to learn more. 

If your guests have not yet registered…

Please send them the link to this webpage or call us at (408) 730-2234 to make arrangements for them to attend before March 15.

They can register using the “Guest” buttons on this page.

Then, discuss with them:

The moral cause in From The Author

Do they share it? What is their point of view?

Are they serious about earning a living or becoming rich?

If they are, what about it matters to them?

Are they and their spouse clear about the consequences they face if they fail or decline to earn and save enough money to avoid running out of it during 25+ years of old age?  What are they?  How will they afford (1) housing, (2) transportation, (3) food and (4) medical care, which are the “Big Four” financially.

If they are serious and clear about their financial numbers, do they know their income gap and savings gap?  Does their spouse know them?  

Help them if they don’t know how to calculate them.  (Remember, average 3% inflation increases the amount of money people need by 50% every 14 years.)

Would they like to attend The Aji Advantage Conference?

Why, or why not?

Discuss this with them.

If they would like to “delay” attending, work with them to see that every day they “delay” earning and saving enough money, 

… the amount they need to earn in order to recover goes up at the same time the amount of time they have to do so goes down.

In sales this is called, “The Situation that Starts the Action”.

To attend The Aji Advantage Conference, students and guests fulfill the requests made below.

Fulfilling the requests enables participants to have a shared background of IR#4 Strategic Knowledge so whenever they meet in sessions, breaks, meals or socials everyone can work together to increase their productivity, value and income.

Request #1

Please read Chapters One and Two of Toby Hecht’s book, Aji, An IR#4 Business Philosophy.

>> Download

>> Buy the Books

We recommend you read them immediately and use them to determine whether Aji’s help would be important to you and your family.

What you read will answer your questions about Aji, and also ones you may not have thought to ask.

You may be pleasantly surprised when you read Chapter Two. It contains brief explanations of Aji’s 12 strategic intentions that thousands of IR#4 businesspeople and businesses have been using for more than 30 years to double their productivity, value and incomes.

Request #2

Please read at least one essay or watch at least one video in The Aji Starter’s Course – Double Your Income each day for the two weeks prior to the conference where you will learn about and practice autonomous, competitive learning, which is a new IR#4 obligation.

The Aji Starter’s Course – Double Your Income enables IR#4 businesspeople to learn Aji with their networks autonomously every day to increase their competitive capabilities and advantages, productivity, value and incomes.

* We will give you access to The Aji Starter’s Course – Double Your Income for the two weeks prior to the conference and we’ll explain how to use it.