Learn how Aji can help you and your entire business double Productivity, Value and Incomes,
And increase Enterprise Value.
Introduction to Aji
February 27 – April 29, 2026
A two-month, 8 assignment course
… or use the links below to learn more.
Please register before the start of the course.
* If you are registering a group, please do so as soon as possible to allow time for inviting your group participants.
About The Introduction to Aji Course | The Outcomes
The Introduction to Aji Course helps businesspeople see for themselves how they can use their computers and the internet, and now AI to double their productivity, value and income.
It introduces Aji — The Aji Source Fundamental Strategy and the Four Fundamental Tactics to execute it — so participants can see how to use it for the rest of their careers…
… to produce the competitive capabilities and advantages they need …
… to double their productivity, value and incomes,
… and save enough money to take care of their families now and for the 25+ years of old age.
Aji is intuitive, predictable and reliable. It is a new business philosophy that enables businesspeople and business organizations…
… to design a steady stream of fresh, new and highly valued offers, practices, business narratives and strategies…
… and use them strategically…
… to fulfill their business missions and personal ambitions.
The most serious and dignified purpose of work and career is to earn and save enough money to take care of oneself and one’s family now and for the 25+ years of old age.
– Toby Hecht, Inventor of Aji
Aji is a Real Opportunity for Businesspeople to Produce the Future They Care About
The Introduction to Aji Course produces moods of passion and enthusiasm as businesspeople begin to see for themselves a real opportunity for producing the future they care about instead of being trapped in an obsolete “task orientation” culture that thwarts their intentions to earn and save enough money.
For individuals, the course:
Helps participants produce an initial assessment of their financial ambition and the real amount of money they require to fulfill it,
… which produces moods of resolve and produces meaning for learning more effective and strategic ways of competing.
Introduces them to Aji, a new way of thinking and acting to make money, which includes The Aji Source Fundamental Strategy, The Four Fundamental Tactics to execute it, and strategic knowledge to design the tactics…
… that open real opportunities for doubling their productivity, value and income.
Enables them to see for themselves why Aji works and how they can get started increasing their competitive capabilities and advantages so…
… they can make progress towards fulfilling their ambitions.
For business owners who have their employees and networks participate, the course:
Enables them to see the new IR#4 and IR#5 competitive capabilities and skills they need to learn and use to produce a steady stream of competitive advantages,
… which leads to increased competitiveness, revenues and profits.
Introduces a strategic orientation and “action package” – language and practices to think and act with Aji – that is twice as effective as task-orientation, hard work and common sense, and …
… produces a culture that is strategic and competitive in IR#4 and IR#5.
Produces self-mobilization, meaning and autonomy that enables employees to increase the value of their offers, practices, narratives and strategies to double their, and the business’, productivity and value,
… which drops costs and increases business leaders’ autonomies, accomplishments and identities.
The Introduction to Aji Course shows businesspeople a new, more effective, strategic and competitive way of thinking and acting to make money using their computers, the internet and AI.
The elimination of pensions and the current life expectancy of 85-90 years old means businesspeople are now personally responsible for funding roughly 9,000 days of old age in retirement.
This means, for instance, that to maintain an annual household income of $100,000 today, people need $2.5m in savings.
Average 3% annual inflation increases the savings requirement to $3.75m for people who are around 47 years old, or 14 years from age 60, and $5m for those around 36 years old, or 24 years from age 60.
Businesspeople know that to produce the millions of income and savings now required to survive, be free and live a good life is not going to come from working hard, making incremental improvements to current practices or cutting back on minor expenses.
Learning Aji opens new strategic and competitive ways to think and act that produce real opportunities for people to double their income and earn enough money to live a good life now and for the 25+ years of old age.
I always find that when I recalculate my [savings for retirement] number, my mood changes. I become freshly exposed to how much I need to earn, save and invest to live a good life in retirement. This always sparks motivation and action… The velocity of my own learning needs to double or even triple in order to gain the knowledge I need to fulfill my own life ambitions.
– Director, Education Industry
The Course Structure
February 27 – April 29, 2026
Register before the course start date.
$1,200 per person
Register a group or as an individual.
8 Assignments
Videos, papers, questions and forums (approx. 4-5 hours a week)
5 Online Meetings
March 4
March 18
April 1
April 15
April 29
*The first meeting is from 9:00 am – 12:00 pm PT.
All other meetings are 9:00 – 11:00 am PT
The Weekly Assignments Produce New Competitive Capabilities
The Introduction to Aji Course includes the most popular videos and papers from The Aji Library, along with weekly assignment questions and forum participation questions.
The strategic knowledge we selected for this course are the ones requested most often by business owners and executives to develop their, and their organizations’, competitive capabilities.
They help businesspeople experience for themselves how learning and using Aji is easy, enjoyable and definitive.
The course assignments help participants begin to see how to think and act more effectively, strategically and competitively about producing real outcomes in their current situations.
Assignments 1 and 2 focus on ambition and designing the life, financial and business outcomes required to live a good life and avoid running out of money in the 25+ years of old age. The ambition assignment is set up so that participants can design their ambitions with their spouse.
Assignment 3 introduces The Strategy that participant’s can use for the rest of their careers to double their productivity, value and incomes, again, and again.
Assignments 4 and 5 describe The Four Fundamental Tactics — offers, practices, business narratives and strategies (OPNS) — used to execute The Strategy and for making money directly and practically instead of by proxy
Assignments 6 and 7 introduce the fundamental, competitive knowledge that is required for designing and fulfilling any OPNS. They introduce the criteria and standards businesspeople use to purposefully design OPNS so they are highly valued and scarce relative to demand which drops costs and increases people’s willingness to pay premiums.
Assignment 8 builds an intuition about how to compete successfully so businesspeople can win the transactions to fulfill the business mission and their personal ambitions.
After completing the 8 assignments, businesspeople will see for themselves how to start doubling their productivity, value and incomes.
Our first meeting, and these first assignments, have left me excited for what comes next… I see the power that Aji holds, and I can’t wait to harness it.
– Sales, Software Industry
Registration Options
If you are interested in starting The Introduction to Aji Course in your business before the next class starts, please contact Greg Scharnagl at greg@theajiadvantage.com
There are two ways to register:
1. Buy a Group registration for your business, organization, network or team.
You will receive an email within 1 business day with help for setting up your group and inviting your participants.
If you have any questions, please call or text us at (408) 730-2234 or email me at greg@theajiadvantage.com.
2. Register as an individual.
Please register before the start of the course.
*IF you are purchasing group access to the course, please do so as soon as possible so you have time to invite your participants.
As the leader of a business, business organization, network or team you can purchase a “Group” for any number of people you would like to have participate in the course.
With a Group, you or anyone you designate as a group leader will be able to:
1. Invite people to participate in the course as part of your private group
2. View reports of your participants’ progress through the course
3. Create a discussion forum just for your group (optional)
4. Add more participants to your group
5. Purchase additional courses for your group as they become available
* All of the participants in your group will also be added to an “open” discussion forum for all participants in The Introduction to Aji Course.
If you currently participate in any of The Aji Intention Fulfillment Programs and would like to register for this course, please contact us for a code you can enter at checkout for your participation.
Individuals may register for The Introduction to Aji Course using the link above.
As an individual, you will:
1. Have access to all of the same course content as the groups
2. Be included in the “open” discussion forum for all participants in the course, including those in groups
3. Be invited to all course online meetings so you can meet and work with other participants