The Aji Source Fundamental Strategy

The Aji Source Fundamental Strategy is included in every aji.com subscription. It outlines and describes the 12 strategic intentions of The Aji Source Fundamental Strategy presented in Toby Hecht’s book, “Aji, an IR#4 Business Philosophy.” The Aji Source Fundamental Strategy collection enables businesspeople, together with their Networks of Capabilities – the employees, colleagues, employers, and customers who share their Aji intentions – to deepen their understanding of Aji and increase their capacity to think and act with it. Learning how to use the 12 strategic intentions in this way helps participants increase their competitive advantages, productivity, value, and income – with the ultimate goal of fulfilling their life, financial, and business ambitions. Part #1 to Part #12 of the collection can be accessed on a month-by-month basis, starting with constituting ambitions in January and ending with anticipations in December each year, giving participants the time needed to understand and learn each part thoroughly. For a more guided experience to learning and using The ASFS, we recommend subscribing to our Intention Fulfillment Program (IFP). This subscription includes access to a more structured way of learning Aji and a monthly meeting with all IFP students led by Greg Scharnagl (CEO of The Aji Advantage). Learn more about the IFP here.

Course Content

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Course Includes

  • 13 Sections
  • 12 Topics