Producing Competitive Advantages and Top 1% Income and Enterprise Value by Designing, Crafting and Speaking Business Narratives

An Aji Intention Fulfillment Program Conference

Please join us for

Producing Competitive Advantages

And Top 1% Income and Enterprise Value

By Designing, Crafting and Speaking Business Narratives

An Aji IFP Conference in Southern California

For Aji Students and Their Guests

October 23 & 24, 2025

Narratives are the senior skill in business to produce superior value, competitive advantages, and top 1% incomes and enterprise value.

Ambitious businesspeople able to generate top 1% annual incomes gain their competitive advantages, value, networks, autonomy, accomplishments, identities, leadership roles and business organizations from the effective, strategic and competitive business narratives they know, design, craft, speak and execute.

Business narratives are stories we tell about business concerns, situations, capabilities and strategies. 

All business practices – i.e. sales, marketing, innovation, management, leadership, producing competitive advantages, increasing enterprise value – are acted out inside the business narratives businesspeople tell themselves and others.  

All offers, commitments, requests, assessments, promises and facts are mini-narratives made in the context of larger ones. 

To the extent businesspeople’s narratives are common or mediocre so, too, will be their offers, practices, narratives, strategies and incomes.

Join us to learn and further develop uncommon strategic knowledge of the fundamental nature, structure and organization of Business Narratives,

… and how to think and act with it to design, craft and speak narratives that are fresh, new, highly valued and scarce relative to demand

… to double your productivity, value and income, and produce and maintain top 1% incomes.

Narratives are the fundamental practice we as human beings use to cope with our environments so we can survive, be free and live good lives.

Common narratives are cultural common sense.

They are the narratives, explanations and stories about life, and how to cope with it, we hear every day.

They are how we know how to drive or shop in grocery stores.

They are how we know how to “function” in the marketplace by working hard, keeping busy, relying on our common sense, and being determined to get the job, task, project, assignment or procedure done.

Common business narratives are cultural common sense about business.

They trigger common explanations and actions.

They are the “obvious” truths about business and the marketplace everyone accepts as true and takes for granted.

They enable people to produce common offers, practices and strategies.

They are guaranteed to trigger indifference to value, pricing and bottom 99% annual incomes.

Only uncommon business narratives that are also:

Scarce relative to demand

Strategic

Superior

… compel or force customers, employers, employees and colleagues to assess value and increase their willingness to lower costs and pay a premium.

At the October Conference, we will work on:

The fundamental components in every narrative

… so that your business narratives – sales narratives, leadership narratives, operations narratives, etc. – will be whole, complete, low cost to listen to and compel people to act

The two fundamental types of narratives so that every business narrative you design, craft and speak

… is organized and produces effective, strategic and competitive action – identities of trust and value, commitments to cooperate, coordinate and transact

The five fundamental linguistic practices people always must use to make sense of a new offer, practice, commitment, situation and strategy,

… which enables businesspeople to build trust, and have people be willing to act quickly and pay premiums when being made new offers

The 13 fundamental business narratives

… that are essential for ambitions businesspeople to constitute powerful interpretations, declarations and commitments needed to produce competitive advantages, double productivity, value and income, produce top 1% incomes, and fulfill financial, career and business intentions

As you develop and increase your competitive capabilities with business narratives, at the conference you will have the opportunity begin to design and execute 90-day projects where you can exploit this strategic knowledge.

… to build your Networks of Capabilities, increase your autonomies, produce highly valued accomplishments, establish superior identities of trustworthiness, value, authority, leadership and dignity, build powerful business organizations, and anticipate future threats, obligations and opportunities.