A Fundamental Framework, or Master Plan,
For Top 1% Strategic and Competitive Design
To Increase Competitive Capabilities and Advantages, Productivity, Value and Income
The Aji Source Fundamental Strategy (ASFS), invented by Toby Hecht, is a competitive fundamental action plan with 12 strategic intentions. It enables businesspeople to earn a living, or become rich, in The Fourth Industrial Revolution (IR#4) so they can earn and save enough money to care for their spouse and children now and throughout 25+ years of old age after retirement.
The 12-part strategy anticipates every fundamental human, financial, career and business concern, situation, capability and strategy businesspeople are certain to encounter in IR#4 when working to fulfill their financial, career and business intentions.
All 12 strategic intentions of The Aji Source Fundamental Strategy are focused on producing, maintaining and increasing businesspeople’s (1) tactical, (2) strategic and (3) fundamental competitive advantages, or power, using computer technologies and their Networks of Capabilities. With these competitive advantages, businesspeople can increase their productivity, value and incomes.
The Aji Source Fundamental Strategy’s
12 Strategic Intentions
Part #1
Constitute satisfactory Life, Financial and Business Ambitions
Part #2
Learn superior Philosophies of Care and Competition
Part #3
Accumulate “IR#4 Strategic Knowledge”
Part #4
Practice Ethics of Power
Part #5
Design and execute a steady stream of fresh, new Offers, Practices, Narratives and Strategies (OPNS) that are highly valued and scarce relative to demand
•°• The Strategy’s “Tactical Pivot”
Part #6
Build competitive Networks of Capabilities: colleagues, employees, employers, vendors and customers
•°• The Strategy’s “Strategic Pivot”
Part #7
Increase Autonomies or freedoms
Part #8
Produce highly valued and scarce Accomplishments
Part #9
Establish Identities of superior Trustworthiness, Value, Authority and Leadership (TVAL)
Part #10
Hold highly compensated Leadership Roles
Part #11
Build competitive Business Organizations
Part #12
Anticipate future threats, obligations and opportunities
Beginning to learn The Strategy’s 12 strategic intentions takes about 20 minutes.
Learning how to think and act with the tactical skills (IR#4 Strategic Knowledge) needed to fulfill those intentions in ways customers, employers, employees, and colleagues notice out loud takes about 100 days.
After two years of learning and using Aji, our students are already performing in the top 1%-5% of the marketplace, increasing their incomes by 149% (our most recent 5-year average).
Be sure to read and study the 12-parts of The ASFS with your networks until they are operational for everyone.
Download a print version
Click the button below to download The ASFS in print format. Keep it ready to hand so you can learn and practice using Aji every day.
Buy the book
Aji, an IR#4 Business Philosophy is available for purchase on Amazon. Buy your copy to go deeper into the descriptions, meanings, relevance, value and purposes of each part of The ASFS.
Then, use the “Pivot Plan” and assignments in Chapter Seven to “pivot” towards Aji individually or with your Networks of Capabilities.