Aji Fundamental Knowledge is the accepted truths about human beings, computers, money, and the marketplace. Aji students use this knowledge to increase their productivity, value, and income. When you learn Fundamental Knowledge, you stop relying and basing your decisions on common sense, which can be misleading and uncompetitive. Instead, you think strategically to better cope with rapid change, adjust to technological developments, and compete in the ever-expanding global marketplace. This knowledge is not limited to business; use it to fulfill your intentions in all aspects of your life. This collection includes:

• The fundamental concerns, capabilities, situations, and strategies present in the four most important aspects of your life — Human, Marital, Financial, and Career.
• Fundamental interpretations about:
  • What it means to be human, and how money, identity, and dignity are essential to living a good life
  • The nature and operations of money and how to make it
  • How to judge and produce value
  • The tactical and strategic importance of time
  • The nature and importance of identities about businesspeople’s trustworthiness, value, authority, and leadership (TVAL) — and how to quickly produce them
  • What communication is and the importance of skilled listening and speaking
  • How to design a complete Business Narrative — i.e., stories about offers used to mobilize action

Aji Fundamental Knowledge is included in every Aji.com subscription. For a more structured learning experience, we recommend subscribing to our Intention Fulfillment Program. Have questions? Get in touch with the Aji team today.

The Aji Intention Fulfillment Program helps businesspeople learn Aji, a new business philosophy, and design new ways of thinking and acting in the marketplace so that they can double their productivity, value and income. It’s also a place where businesspeople meet, participate and learn the strategic and competitive importance of building and learning with global Networks of Capabilities. A subscription to Aji Intention Fulfillment Program includes The Aji Starter Course (ASC); Aji fundamental, strategic and tactical knowledge; The Aji Focus; monthly excerpts from the book, Aji, an IR#4 Business Philosophy; help and coaching; and the Double Your Income or Earn Top 1% course upon your selected subscription.

The Fourth Industrial Revolution (IR#4), brought about with the invention of computers and the internet, is the most competitive, complex, rapidly changing, and technologically advanced global marketplace in history. Every businessperson committed to competing successfully in IR#4's new competitive situations needs to know the basic practices of the sales conversation for producing transactions that have evolved during the last century. The Aji Sales Training, produced by The Aji Network's founder Toby Hecht early in his career, is a complete set of traditional sales tactics and strategies businesspeople need to know before studying the uncommon knowledge taught by The Aji Network.

Aji Strategic Knowledge enables you to compete in the “top 1%” of today’s hyper-competitive knowledge-based economy. It is a set of practices, capabilities, and skills used to:

1. Execute competitive strategies
2. Improve your existing strategies
3. Design new, high-value strategies

Contrary to the task-oriented business practices common during the Third Industrial Revolution (IR#3), Strategic Knowledge promotes tactical and strategic skills and a more competitive approach that is better suited to succeed in business today. Strategic Knowledge is needed to execute The Aji Source Fundamental Strategy — a 12 part action plan that increases your competitive advantages, productivity, value, and income. This collection includes:

• The Aji Source Fundamental Strategy’s 12 strategic intentions — commitments made that follow an action plan to achieve a desired outcome, such as living a good life after retirement.
• The five properties and 12 design concerns needed to design a competitive strategy superior to your competitors’.
• How to practice “Autonomous Competitive Learning” — a new way of learning to compete successfully on your own terms, rather than meeting the requirements of some authority figure.
• How to design and speak Business Narratives (stories about offers used to compel action) consistent with reality’s operations.
• How to use Commitments (a promise to someone to produce a satisfactory outcome by a specific time) to coordinate thought and action and create complete Business Narratives.
• How to use your newly acquired intentions, tools, and skills to design and produce highly valued offers, practices, narratives, and strategies (OPNS).

Aji Strategic Knowledge is included in every Aji.com subscription. For a more structured learning experience, we recommend subscribing to our Intention Fulfillment Program. Have questions? Get in touch with the Aji team today.

Aji Tactical Knowledge enables you to use today’s technologies — computers and the internet —  to face the marketplace proactively. Learn to leverage this technology to design offers, practices, narratives, and strategies (OPNS) that will put you ahead of the competition. Aji Tactical Knowledge is a set of fundamental practices, capabilities, and skills essential to execute The Aji Source Fundamental Strategy – a 12-part action plan that increases your competitive advantages, productivity, value, and income. Practices, capabilities, and skills learned will prepare you to:

• Design and execute steady streams of new offers, practices, narratives, and strategies (OPNS) to increase your value and competitive capabilities.
• Explain and communicate the descriptions, meanings, relevance, value, and purposes (DMRVP) of your newly designed OPNS. In effect, you will be able to communicate your value to clients, colleagues, employers, and employees.
• Design and use Ethics of Power (thinking and acting competitively in the marketplace to create valued outcomes) to increase your competitive capabilities.
• Build a competitive Network of Capabilities — a group of employees, colleagues, employers, clients, etc., who share your ambitions and intentions. A competitive network will help you design new offers and increase your competitive advantages.
• Strengthen your relationship with vendors, customers, employees, and employers by establishing superior identities of trustworthiness, value, authority, and leadership (TVAL).
• Hold highly compensated leadership roles.

Aji Tactical Knowledge is included in every Aji.com subscription. For a more structured learning experience, we recommend subscribing to our Intention Fulfillment Program. Have questions? Get in touch with the Aji team today.

Earn Top 1% Income is for businesspeople earning $150k-$4m.  It offers a challenging selection of strategic projects, assignments, videos and papers from The Aji Library. The selection's focus is on enabling businesspeople to execute The Aji Source Fundamental Strategy. Use the papers and videos in Earn Top 1% Incomes  – as well as The Networks of Capabilities you will begin to build when you know how to execute The Strategy –  every day to begin to earn a top 1% income between $400k and $4m. A subscription to Earn Top 1% Income includes The Aji Starter Course (ASC), Aji Fundamental, Strategic and Tactical Knowledge, The Aji Focus, monthly excerpts from the book, Aji, an IR#4 Business Philosophy, and Help and Coaching.

Aji is a new business philosophy supported by its unique business education, language, and distinctions. As such, it can be hard to comprehend and fully understand when you first start learning it. We find that everyone who commits to learning Aji needs help and guidance along the way to learn how to use their new knowledge as effectively, strategically, and competitively as possible. Aji’s Help & Coaching is a collection of essays and videos included in every aji.com subscription and designed to help participants understand the philosophy behind Aji. The resources included – Why and How to Design Your Aji Ambition, Why and How Aji and aji.com “Work,” etc. – serve to guide and support participants while learning Aji. If you are new to Aji and need more direction, we recommend subscribing to our Intention Fulfillment Program (IFP) and beginning with The Aji Starter's Course (also included with every subscription). By subscribing to the Intention Fulfillment Program, you can expect more direct leadership from Greg Scharnagl (CEO of The Aji Advantage), support from the Aji team, meetings with other Aji IFP participants, and additional opportunities to put your new knowledge to practical use. Have questions? Feel free to submit your queries via our contact page, and our team will be sure to reach out and assist. Subscribe to Aji today

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Intention Fulfillment Program (IFP) Resources are papers and videos that focus on specific concerns, situations, capabilities, or strategies. Businesspeople use IFP Resources with their Networks of Capabilities  ­– colleagues, employees, employers, customers, and vendors –  to coordinate what they learn together to increase everyone’s productivity, value, and income. IFP Resources relate to:

• Top 1% selling and leadership
• Ambitions and intentions
• Designing offers, practices, narratives, and strategies (OPNS)
• Producing superior identities of trustworthiness, value, authority, and leadership (TVAL)
• Marriage
• Business planning

The Aji Source Fundamental Strategy is included in every aji.com subscription. It outlines and describes the 12 strategic intentions of The Aji Source Fundamental Strategy presented in Toby Hecht’s book, “Aji, an IR#4 Business Philosophy.” The Aji Source Fundamental Strategy collection enables businesspeople, together with their Networks of Capabilities – the employees, colleagues, employers, and customers who share their Aji intentions – to deepen their understanding of Aji and increase their capacity to think and act with it. Learning how to use the 12 strategic intentions in this way helps participants increase their competitive advantages, productivity, value, and income – with the ultimate goal of fulfilling their life, financial, and business ambitions. Part #1 to Part #12 of the collection can be accessed on a month-by-month basis, starting with constituting ambitions in January and ending with anticipations in December each year, giving participants the time needed to understand and learn each part thoroughly. For a more guided experience to learning and using The ASFS, we recommend subscribing to our Intention Fulfillment Program (IFP). This subscription includes access to a more structured way of learning Aji and a monthly meeting with all IFP students led by Greg Scharnagl (CEO of The Aji Advantage). Learn more about the IFP here.

The Aji Starter's Course (ASC) is your introduction to The Aji Source Fundamental Strategy and the strategic knowledge needed to execute it. The ASC offers you 21 weekly assignments, papers, and videos. The material enriches the contents of Toby Hecht’s book, "Aji, an IR#4 Business Philosophy." Suitable for ambitious businesspeople who are feeling stuck and unable to increase their income or advance in their career. With this course, you will develop an entirely new way of thinking about your career, business, and making money. You will learn new and disruptive business ambitions, moods, business language, distinctions, intentions, interpretations, commitments, practices, and outcomes. All to help you increase your productivity, value, and income. The ASC is a self-paced course; you can complete it in your own time as you balance family, work, and business commitments. Fulfill this course in as few as 21 weeks! The Aji Starter's Course (ASC) is fundamental to learning Aji and putting it into practice. It is included in every aji.com subscription. For a more guided experience, we recommend subscribing to our Intention Fulfillment Program.