FBC #1 – Constitution of Fundamental Offers to the Marketplace (Spine) [2 pages]

An Executive Concern: Business Owners and Executives

When businesspeople begin their careers or businesses, or when they need to make minor or major changes to it in order to increase their opportunities to fulfill their financial, career and business intentions,

… they design, organize and establish it by speaking it into existence for others.

They say my offer is to help:

Business owners fulfill their financial intentions by acting as their CEO

Amateur golfers have fun improving their scores

Sales managers design fresh, new offers, practices, narratives and strategies

Reduce operating costs and improve quality

Career and businesses are, fundamentally, offers of help.

Grocery stores “help” people to get the food they need or want.

Utilities “help” households get the electricity and gas they need to operate.

Hospitals and doctors “help” people with their health.

Gas stations “help” people get fuel for their cars.

But not all offers of help are equally important, useful or worthwhile, so businesspeople need to take great care before they constitute them in the marketplace.

For example, there are at least 4 reasons why businesspeople who open a hot dog stand will never be able to fulfill their financial intentions to earn a living or become rich.

It doesn’t matter how hard businesspeople are willing to work, how smart they are, how determined they are, if they think outside the box or really use their common sense.  They will fail.

The same is true for the majority of IR#3 careers and businesses, which is why so many businesspeople are unable to earn and save enough money to afford 25+ years of unemployment with their spouse during their old age.

Constitution is a financial concern because the value of the steady streams of fresh, new offers, practices, narratives and strategies businesspeople produce because of their declarations determines the “space of possibilities” they can exploit to fulfill their financial intentions.

Operating a hot dog stand, for instance, or constituting an offer to operate one makes it impossible to earn a living.

Constitution is “strategic” because different declarations of fundamental offers changes businesspeople’s “space of possibilities” to execute action plans, improve them or design new ones.

It is “competitive” because different fundamental offers produce different possibilities to design and fulfill offers, practices, narratives and strategies (OPNS) that are highly valued and scarce relative to demand.

* When OPNS are highly valued and scarce relative to demand they compel Buyers to close quickly (lowest possible transaction costs) and to increase their willingness to pay a premium (highest possible purchase price).

This is one-way businesspeople increase their productivity, value and incomes when they use “Aji”.