FHC #6 – Education [3 pages]

Concerns of “Historical Beings”

Education, Money, Career, Membership and World

The next set of fundamental human concerns exist because we are “historical beings”.

We are historical beings, first, because we are linguistic beings who live inside what we are able to speak, or language. 

We are historical beings, second, because the language in which we live comes from the past, which means it isn’t always effective in the present when tools or competitive situations change.

In other words, businesspeople find themselves using language from the past needed to form intentions and skills because nothing else is possible.

When that language no longer works to earn a living, or become rich, businesspeople find themselves obligated to learn new business philosophy, knowledge and skills.

This is “Aji”.

FHC #6 – Education

Education is always the first concern when people are viewed as “historical beings” because …

… every culture’s traditions, such as how to dress to make a business presentation, hold a wedding or decorate one’s home,

… the ordinary skills needed to function in daily life, such as how to shop in a grocery store, post a letter, drive a car or use an elevator,

… how to behave socially, such as shaking hands, making an introduction or speaking small talk,

… and how to earn a living, or become rich, such as how to sell, design a new offer, execute a strategy competitively or keep busy,

… is rooted in the language that enabled people to fulfill their intentions in the past,

… which doesn’t mean it will work in the future.

When we are children we go to school and learn how to spell, do math problems, read a book and ride our bicycle properly, the way people have done it in the past.

When young people learn “business knowledge” in school, they learn the (1) ambitions, (2) moods, (3) language, (4) intentions, (5) distinctions, (6) interpretations, (7) commitments, (8) practices and (9) outcomes

… that were produced and held in high regard in the past.

When young adults begin their careers during an industrial revolution, they either learn tried, true and proven business knowledge that has been made obsolete and uncompetitive by businesspeople using new tools,

… or they learn a completely new business philosophy that will work with the new tools and competitive situations businesspeople are producing today, such as “Aji”.

Education is “existential” for businesspeople at home and at work because it enables people to survive and live lives they consider meaningful and worthwhile from their point of view.  Failing to do this triggers “existential despair” later in life.

At home, Education is existential because in rapidly changing circumstances continually learning how to avoid new threats, fulfill new obligations and exploit new opportunities produced by new technologies enables entire households to survive, adapt to changing situations and live a good life.

It’s existential to businesspeople’s marriages because the vows, ethics and concerns of marriage are not obvious, objective, perceivable or commonsensical.  Their meanings, relevance, value and purposes need to be learned.  The income businesspeople produce, or learn how to produce, is essential to the marriage’s survival.

It’s existential to businesspeople who are parents because it enables them to fulfill deeply meaningful and practical commitments to their children, which enable them to live a good life for themselves when they are adults and makes parents’ lives worthwhile and meaningful from their point of view.

Education is existential at work because being able to learn continuously and autonomously every day, all day, is required in IR#4 to compete successfully enough to earn a living, or become rich, when competing in the most rapidly changing, complex, competitive and technologically advanced global marketplace in human history.

Education is “strategic” because learning the new (1) intentions to produce outcomes and the (2) skills to fulfill those intentions that new tools and new knowledge about how to use them to compete successfully make possible every day, all day, helps them execute, improve and invent new strategies..

Education such as learning “Aji” enables businesspeople to continually increase their (1) competitive capabilities and advantages, (2) productivity, (3) value and (4) incomes by designing steady streams of fresh, new offers, practices, narratives and strategies that are highly valued and scarce relative to demand.

* Offers, practices, narratives and strategies that are highly valued and scarce relative to demand, which include goods and services, compel Buyers to close quickly  — lowest cost transaction —  and to increase their willingness to pay a premium  — highest possible purchase price.

Education is “competitive” because it enables businesspeople to:

1. Avoid new competitive threats

2. Fulfill new competitive obligations to:

Keep existing opportunities

Produce new opportunities

Avoid avoidable costs and risks

3. Exploit new competitive opportunities

It’s competitive because it enables businesspeople to learn new competitive intentions to produce steady streams of fresh, new OPNS, and skills to fulfill those intentions.