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Aji Fundamental Knowledge

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  1. The Fundamental Human Concerns and Their Existential, Strategic and Competitive Utility
    15 Topics
  2. The Fundamental Business Concerns and Their Financial, Strategic and Competitive Importance In IR#4
    25 Topics
  3. The Fundamental Marriage Concerns
    17 Topics
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Concerns of “Linguistic Beings”

Body, Family, Work, Play and Sociability

Sociability, or being social, is human.  We are a social species.  Language is social. 

We invent languaging together over time to deal with breakdowns and to fulfill our intentions as our circumstances change because we are forced to.

We do this because we are unable biologically to take care of our human concerns without help from others.

This makes Sociability, or our skills building Networks of Capabilities, a matter of our survival in IR#4.

Because we are “linguistic beings” we use language to socialize, build friendships, become married, raise families and work in the marketplace with colleagues, customers, employers, employees, competitors and vendors.

If we don’t socialize, we don’t have language.

If we don’t learn and invent new language as our circumstances change, we and our families and businesses cannot survive, adapt or live a good life.

Who we socialize with, and how they speak, matters.  It produces real consequences with our nervous systems and in the World. 

When we understand we are “linguistic beings” who couple with the language around us, rather than Cartesian “things” who think life, including human language, is objective, perceivable, obvious and permanent,

… we realize that the moods, narratives and actions of the people around us affect us.  Our nervous system “couples” with theirs and our capabilities to fulfill our intentions to live a good life are affected.

Good moods, narratives and practices in social settings generate the same.  The opposite is also true.

If we socialize all day with two-year-olds, we couple to their language as they couple to ours.  This puts elementary school teachers at a linguistic disadvantage in many domains of adult thought and action.

If we socialize with businesspeople who lack ambitions and intentions to earn a living or become rich, or who are casual about taking care of their spouse and children, we couple with their language and complacent moods, and our capabilities and the outcomes we can produce with them suffer.

If we socialize with businesspeople who are serious and who use “Aji” to fulfill their financial, career and business intentions to survive, adapt and live a good life, then our language, capabilities and outcomes will reflect that language, and our productivity, value and incomes will increase.

Because socializing is so important at home and at work to our survival, ability to adapt and living a good life, human beings make characterizations about one another in the domain. 

We think of one another as good to speak with, honest, friendly, open or shut to help, a bullshitter, easy to understand or helpful, or shallow, immature and jerky.

Trust in Social Discourse

And we need to address the issue of Trust in Social discourse at home and in the marketplace.  There is no earning a living, becoming rich or leading in the marketplace when businesspeople or their businesses are not trusted.

When the standard of trust businesspeople establish is “common”, ordinary or typical, as it was in IR#3, businesspeople can’t compete successfully enough to earn a living or become rich in IR#4.

“Trust” is the name for assessments we make based on past performance that anticipate how others will think and act with regard to whatever we care about.

Human beings rely on one another to tell the truth in order to fulfill their intentions, or in order to survive, adapt and live a good life.  Being around liars and bullshitters drives us crazy, literally.

This makes speaking the truth to spouses, children, friends, colleagues, customers, employees, employers and vendors, a moral obligation.

There’s nothing trivial about lying to or bullshitting people who are also spouses, parents and grandparents.

There’s no justification that makes it ok unless businesspeople are protecting their family, career or business from an attack.

The idea of being causal with the truth or bullshitting about one’s true financial and familial intentions isn’t just annoying.  It’s immoral because it is harmful and even deadly to those who listen.

We depend on people to tell us the truth, or the truth as they believe it to be, for our survival, ability to adapt and to live a good life.

When people don’t tell us the truth, or when they lie or bullshit us, the falsehoods we walk around believing harm our ability to think and act as effectively to survive, adapt and live a good life.

When reporters and politicians speak lies about how much money people really need to survive, adapt and live a good life, by stating amounts that are far, far too low, and people couple to their narratives, they, their marriage and their entire family are harmed.

This is the problem with Carnies and IR#3 Business Bullshitters.

“Carnies” are people who sell goods and services other than those we must have to survive such as housing, food, transportation and medical care.  They are always distracting and often fun.

They sell ideas  — politicians and reporters —  about the way we’d like life to be, rather than the way it is. 

They use single-entry accounting to sell vacations, clothing, vitamins, skin creams, dining out and entertainment.  They say without this product or service your life just isn’t worth living so step on up.  Oh.  Yes.  They never mention the bill on your credit card, or what must be paid in order to accept.

The good news is we all know this about the Carnies and fun is a good thing.

They lie and exaggerate but we all know it so it’s easy for businesspeople who are serious about earning and saving enough for 25+ years of old age to accept only offers that are affordable.

IR#3 Business Bullshitters, on the other hand, are lying all day, every day, about not earning or saving enough money to take care of their spouse and children and no one knows it but them.

They know the truth, though.  They aren’t innocent.  Just ask them.  They cannot fool themselves.  It isn’t possible.

What’s more, they all know what to say, how to pretend they care when they are challenged and how to use politically correct phrases to avoid being judged.

The truth, however, is in their steadfast decline to accept the truth and willingness to betray the commitments they made voluntarily to their spouse and children who are trusting them.

When they decline to learn how to increase their productivity, value and incomes with “Aji”, or anything else, their reasons are personal never include the negative financial consequences of their decline to their spouse and children.

* Every day that businesspeople delay increasing their incomes and savings, the amount they need to earn increases and the time in which they need to earn it in order to recover, shortens.

This is called “The Situation that Starts the Action”.

Then they pretend that their being frauds who do not care about their too-low productivity, value and incomes is nobody’s business but their own

… and seek the support and agreement of other bullshitters because they don’t care how, or if, their lack of money affects anyone else’s abilities to take care of their spouse and children.

* In case you are wondering whether bullshitting is an effective orientation, a fairly long list of recent reports about top retirement regrets agree that failing to save enough money for old age is top of the list and far ahead of anything else.

To IR#4 Businesspeople who learn “Aji” and know they are “linguistic beings” who must rely on others to help them by always telling them the truth,

… IR#3 Bullshitters are very nasty and unproductive businesspeople to have around.

Along with betraying their own family’s financial future, they shut down everyone else’s possibilities to fulfill their financial intentions.

And always having to remember that they are only pretending to be mature and responsible adults is exhausting and irritating.

Because we are “linguistic beings”, bullshitting drives us crazy, literally, and ruins our moods.  (Crazy people do not know what is true and what is not.)

The truth is IR#3 Bullshitters who are not able to earn and save enough money to live a good life with their spouse until they are at least 90-years old are not “fine”, nor is their spouse. 

They are worried and resigned about their future.

But they don’t care enough about their spouse or family, or you and your family, to increase their capabilities or the capabilities of those around them.

Sociability at home with one’s spouse and children or at work with one’s colleagues, employees, employers, customers, competitors and vendors requires people who are humble and who tell the truth.