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Aji Fundamental Knowledge

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  1. The Fundamental Human Concerns and Their Existential, Strategic and Competitive Utility
    15 Topics
  2. The Fundamental Business Concerns and Their Financial, Strategic and Competitive Importance In IR#4
    25 Topics
  3. The Fundamental Marriage Concerns
    17 Topics
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An Executive Concern: Business Owners and Executives

“Power” in competitive situations means businesspeople or a business have superior competitive capabilities, or competitive advantages.

It means businesspeople have a (1) superior philosophy, (2) strategic and competitive knowledge, and (3) Ethics of Power.

“Ethics” are standards of conduct aimed at, or based upon, a set of values such as moral values, safety values, financial values or increasing one’s “relative power” to compete successfully to earn a living or become rich.

“Ethics of Power” are the standards of conduct IR#4 Businesspeople use every day, all day, when they learn, communicate, coordinate thought and action, and produce steady streams of fresh, new offers, practices, narratives and strategies (OPNS).

Designing OPNS that are highly valued and scarce relative to demand is an example of Ethics of Power.

Other Ethics of Power include:

Always executing The Aji Source Fundamental Strategy

Moving first, fast and persistently in competitive situations

Quitting IR#3 business philosophy and practices

Establishing identities of superior trustworthiness, value, authority and leadership

Always thinking and acting with dignity

* There are more than 30 Ethics of Power listed in the book, Aji, and IR#4 Business Philosophy.

“Aji” uses three different orientations to design Ethics of Power.  They can be:

1. Categorical

These EoP are used at all times and under all circumstances because they must always exist, such as remembering financial ambitions and executing The Aji Source Fundamental Strategy.

2. Contextual

These EoP are used differently in different competitive situations depending upon the threats that need to be avoided, the obligations that need to be fulfilled and the opportunities that need to be exploited to fulfill businesspeople’s financial, career and business intentions, such as educating younger businesspeople differently than those with decades of history.

3. Consequential

These EoP are designed and used depending upon the outcomes, or consequences businesspeople intend to produce, such as using any of 20 different “Aji” methods to design steady streams of fresh, new, highly valued and scarce offers, practices, narratives and strategies.

Ethics of Power are “financial” because they are used to make money.  Their focus is on producing and increasing businesspeople’s competitive capabilities and advantages using their computers and the internet as the global marketplace evolves.

They are required in IR#4 because they enable businesspeople to execute The Aji Source Fundamental Strategy, especially Networks of Capabilities anywhere in the world, strategically and competitively enough to earn a living or become rich.

Ethics of Power are used to design and execute action intended to increase businesspeople’s, or a business’, relative power to produce highly valued and scarce offers, practices, narratives and strategies.

They are used to compel and seduce Buyers  — colleagues, customers, employers, employees and vendors —  to accept offers quickly (lowest possible transaction cost) and increase their willingness to pay a premium (highest possible purchase price).

They are “strategic” because using them increases businesspeople’s capabilities to execute, improve and design new action plans.

They are “competitive” because they increase businesspeople’s competitive capabilities and advantages, e.g. autonomous competitive learning, establishing superior identities, executing The Strategy, etc.