FBC #21 – Design of New, Specific Offers, Practices, Narratives and Strategies (OPNS) (Spine) [2 pages]

An Operational Concern: Presidents, Vice Presidents, Managers

The only way to compete successfully in the most rapidly changing global marketplace in history

… is to gain the competitive capability

… to design steady streams of fresh, new offers, practices, narratives and strategies

… so that they are highly valued and scarce relative to demand.

This compels Buyers to:

#1 –  Accept offers quickly, which produces the lowest possible transaction costs

#2 –  Increase their willingness to pay a premium, which produces the highest possible purchase price

Computers are (1) learning, (2) communication, (3) coordination, (4) design and (5) production, and (6) the best money-making tools ever invented,

… when businesspeople know how to design steady streams of fresh, new OPNS throughout the day, every day,

… they are able to increase their competitive capabilities and advantages, productivity, value and incomes throughout the day, too.

Designing fresh, new OPNS is how IR#4 Businesspeople and businesses execute The Aji Source so that they can earn a living or become rich.

It is Part #5 of The Aji Source Fundamental Strategy and The Strategy’s “Tactical Pivot”.

Designing fresh, new OPNS throughout the day, every day, is “financial” because it is how businesspeople make money literally for the first time in history.

In IR#3, businesspeople completed tasks or got the job done.  How or why they got paid or were paid a certain amount, was not clear to them.

In IR#4, when businesspeople design and execute their own fresh, new OPNS with highly valued and scarce marginal utilities they know they are making money literally and directly.  They know why they are paid, or not.

It is “strategic” because the capability to design fresh, new OPNS is essential to designing, crafting, speaking about, executing and producing satisfaction with action plans.

It is “competitive” because when businesspeople learn how to design new and increased competitive capabilities and advantages that is what they do!

This creates financial and competitive pressures that drive everyone else to acquire the same design capabilities.