FBC #10 – Membership [2 pages]

An Executive Concern: Business Owners and Executives

Membership is financial, strategic and competitive in IR#4’s competitive situations when working with computers and the internet because human beings are linguistic, historical selves who produce identities with themselves and others that open or close their possibilities to fulfill their intentions.

First, this means businesspeople and their networks think and act inside their language and use Membership strategically and competitively to increase their competitive capabilities or language. 

Membership expands and increases the language businesspeople, and entire businesses, have available to help them produce outcomes needed to earn a living or become rich.

Membership helps combat “cognitive blindness”, which is essential in IR#4’s rapidly changing, intensely competitive, complex and technologically advanced competitive situations.

When people go to medical school, for example, they learn language that enables them to help people take care of their body at the same time it produces enormous “cognitive blindness” in other domains of human, financial, marital, career and business concerns.

The same language that enables doctors to save people’s lives also blinds them to how mechanics repair a truck engine.  After leaving medical school a doctor will be unaware of what they do not know about truck engines, which is “cognitive blindness”.

This is a truth IR#4 businesspeople live with, cope with and exploit every day because the same thing applies to their customers, employers, colleagues, vendors, employees and competitors.

The more capable businesspeople are producing Networks of Capabilities the more they reduce the danger produced by their always existing cognitive blindness.

Second, Membership is always “of the past”. 

The language available from Membership in different associations, groups, businesses, etc., comes from the past, even if it is the recent past, which means it can be extremely helpful or obsolete.

Third, Membership builds businesspeople’s identities with themselves and in the marketplace. 

To the extent businesspeople are dignified and produce identities that their trustworthiness, value, authority and leadership are superior to current standards, Membership expands their “space of possibilities” to fulfill their financial, career and business intentions.

Membership, and building powerful Networks of Capabilities in different discourses, gives businesspeople and businesses access to people who work in different discourses  — such as each of the 22 fundamental business concerns —  that enable them to increase their competitive capabilities and advantages, productivity and value so that they can fulfill their financial, career and business intentions.

Businesspeople and businesses cannot know everything and in rapid change when tools and the knowledge needed to use them strategically and competitively is evolving and changing throughout the day, every day, Membership gives individuals and individual businesses access to the language and knowledge “held” by much, much larger associations of people than they could ever produce alone.

As IR#4 businesspeople execute The Aji Source Fundamental Strategy and build their Networks of Capabilities with people in different discourses,

… e.g. engineering, accounting, law, sales, manufacturing, distribution, marketing, leadership, etc.,

… so that they are always building and updating their background, or their IR#4 strategic and competitive knowledge,

… as the marketplace’s tools and technologies to use them strategically and competitively evolves

… Membership with powerful Networks of Capabilities opens, and keeps open, their opportunities to produce and increase their competitive capabilities and advantages.

Membership is “financial” because it enables businesspeople to continually increase their value and incomes in the marketplace.

It is “strategic” because the knowledge gained from Membership in different communities and associations enables businesspeople and businesses to execute, improve and design new strategies.

It’s competitive because it enables businesspeople to increase the value and scarcity of the marginal utilities they are able to design, craft, speak about and fulfill.