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Aji Fundamental Knowledge

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An Executive Concern: Business Owners and Executives

In the most rapidly changing global marketplace in history having TIME, or increasing the time, businesspeople and businesses have to adapt to new competitive situations throughout the day is essential.

Time is the space in which businesspeople and businesses think and act.

When time runs out to be first to market, for example, which is a fundamental and unbeatable competitive advantage, no more thought and action is possible.

So, producing more time by anticipating, or thinking and acting in advance, of the need for, or the production of, fresh, new offers, practices, narratives and strategies by using “Aji” is a strategic and competitive necessity.

When businesspeople or businesses “anticipate” by using Networks of Capabilities and autonomous learning using their computers and the internet,

… they increase the time they have to think and act in advance of competitive threats, obligations and opportunities,

… which increases their competitive capabilities and advantages.

The more able to anticipate the changing concerns, situations, capabilities and strategies of their customers, colleagues, employees, employers, competitors and vendors,

… the more time they have to design, craft, speak about, fulfill and produce satisfaction

… with steady streams of fresh, new OPNS that are highly valued and scarce relative to demand.

More specifically, time is used to manage and increase:

Amounts of Time

such as 15 minutes, 30 days or in 10 years

Horizons of Time

such as before winter, during the year, between Christmas and New Year’s, or during old age

Start Times

such as on March 3rd or at 9am

Deadlines

such as by March 3rd, before 9am or by age 60

Coordinations

such as “just-in-time delivery” or making sure the situation is ready for the next action

Timing

such as being ready at the right time and at the right location to keep a commitment, take care of a concern or perform an action

Velocities

such as producing a highly valued and scarce outcome before competitors release their new offer or having saved and invested enough money by one’s 60th birthday to retire without fear of running out of it before dying

Anticipating is “financial” because increasing one’s time to think, design, act and produce can be used to produce enormous competitive capabilities and advantages in rapid change to increase productivity, value and incomes.

It is “strategic” because the more time businesspeople have to design and execute strategies, the more likely they will be successful.

Put the other way, the less time businesspeople have,

… the more they are caught off guard and rocked back on their heels by competitors producing better offers sooner than they imagined,

… the less possibility they have to design their own fresh, new offers, practices, narratives and strategies.

It is “competitive” because anticipating increases the time businesspeople have to design and execute highly valued and scarce offers, practices, narratives and strategies.