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Aji Fundamental Knowledge

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  1. The Fundamental Human Concerns and Their Existential, Strategic and Competitive Utility
    15 Topics
  2. The Fundamental Business Concerns and Their Financial, Strategic and Competitive Importance In IR#4
    25 Topics
  3. The Fundamental Marriage Concerns
    17 Topics
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An Executive Concern: Business Owners and Executives

Identities about businesspeople’s trustworthiness, value, authority and leadership are a fundamental business concern in IR#4 because they open and close their possibilities and opportunities to make money.

They are also a fundamental business concern for entire businesses, or organizations, because people relate to them as if they are individuals or fictitious selves.

We think and act with business organizations as if they are single unities who are moral or immoral, friendly, trustworthy, valuable, leaders or able to make commitments to fulfill their intentions and break them.

Because people cannot survive, adapt or live a good life if those with whom they transact for help betray them,

… they naturally and spontaneously create interpretations about the trustworthiness, value, authority and leadership of individuals and businesses

… and gossip about it.

Because of the internet every businessperson, and business, has a global identity. 

This includes individuals and businesses who think they don’t have one because there’s not much about them online.

In a marketplace organized around the ubiquitous use of computers and the internet not having an identity is their identity and means the importance, utility and worth of their help is not worth speaking about.

In “Aji” we call these virtuous identities “TVAL”:

Trustworthiness

is an assessment that we can anticipate how someone thinks or acts with regard to whatever we care about, or our concerns, situations, capabilities and strategies

Value

is an assessment about the importance (consequences), utility (practicality) and worth (return on investment) of an accomplishment, against a background of scarcity relative to demand. 

Newly designed OPNS are highly valued accomplishments in many contexts and competitive situations.

Authority

is an assessment that someone knows what thoughts and actions are required, forbidden and allowed to produce on outcome intentionally in a given set of circumstances.

Leadership

is an assessment that the accomplishments someone has produced in a given set of competitive circumstances mean they are a “leader” who can help a “follower”  — someone who accepts their intentions and requests to coordinate action —  avoid threats, fulfill obligations and exploit opportunities in similar circumstances on their way to fulfilling their intentions.

To the extent a business’ customers, employees, owners and vendors consider its trustworthiness, value, authority and leadership (TVAL) to be superior to competitors,

… which means their identity is highly valued and scarce relative to demand, or a monopoly,

… they will be open to their offers, close quickly (lowest cost transaction) and increase their willingness to pay a premium (maximum purchase price).

This makes Identities a fundamental “financial” concern.

Identities are “strategic” because they increase everyone’s capabilities to execute, improve and design new strategies.

They are “competitive” because those with identities of superior TVAL have highly valued and scarce marginal utilities.